Responsibilities

• Build the lifecycle marketing program from scratch: Design the end-to-end strategy, define segmentation and targeting frameworks, map customer journeys, and establish KPIs and reporting infrastructure
• Own campaign execution: Create and launch email and SMS campaigns, including automated drip sequences, triggered messages, newsletters, and conversion-focused flows
• Drive experimentation and optimization: Develop a testing roadmap to continuously improve engagement, conversion rates, and lifetime value through A/B tests and performance analysis
• Analyze user behavior and identify opportunities: Conduct cohort and segment analysis to understand drop-off points, engagement patterns, and high-value customer segments; translate findings into actionable campaigns
• Collaborate across teams: Work with Sales, Product, Performance Marketing, and Customer Success to align messaging, share insights, and coordinate multi-channel programs
• Implement martech infrastructure: Evaluate, implement, and optimize tools within our HubSpot ecosystem to enable personalization, automation, and scalable execution while evaluating new tools such as Braze and Klaviyo
• Ensure deliverability and compliance: Maintain sender reputation and follow best practices for email and SMS marketing
• Track and report performance: Build dashboards and reporting frameworks to measure campaign effectiveness, lead volume, conversion rates, pipeline contribution, and ROI; provide regular insights and recommendations to leadership
• Stay ahead of the curve: Proactively identify emerging AI and marketing technologies that can enhance efficiency, personalization, and results