Responsibilities

• Develop and execute multi-channel growth campaigns from start to finish, including researching topics, defining strategy, writing content, executing campaigns, and measuring results
• Build integrated marketing campaigns across multiple channels (email, content, webinars, digital, social, in-person events) that drive sales-qualified pipeline and revenue growth
• Design and execute customer nurture programs and upsell/cross-sell initiatives that increase engagement and customer lifetime value
• Manage third-party activities (webinars, content syndication, vendor partnerships) and coordinate with external and internal stakeholders to maximize ROI
• Monitor campaign performance and report on key metrics including MQLs, pipeline generation, bookings, and conversion rates
• Analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand actions needed to maximize impact
• Proactively identify opportunities for campaign optimization and iterate based on data-driven insights
• Collaborate with partner and digital marketing to drive top of funnel awareness and execute integrated campaigns across channels, ensuring digital paid media, email, content, and partner activities work together as cohesive customer journeys
• Partner with Business Development Representatives, Account Executives, and Customer Success on account prioritization, engagement tracking, pipeline handoff, and expansion opportunity identification.
• Work closely with product marketing to ensure campaigns align with product positioning, messaging, and go-to-market strategies