Responsibilities

• Own and execute growth strategies across paid media, acquisition funnels, content systems, and launch campaigns for a portfolio of startup clients.
• You’ll work directly with founders, internal teams, and the Creative Lead to identify opportunities, test ideas quickly, and scale the channels that drive real business growth.
• You’ll need to balance strategic thinking with hands-on execution - from launching Meta campaigns and optimizing landing pages to analyzing CAC and shaping messaging across channels.
• Own and optimize campaigns across Meta Ads, TikTok Ads, and Google Ads.
• Build and scale acquisition funnels focused on leads, sign-ups, and conversions.
• Test creatives, messaging, audiences, and offers to improve performance.
• Monitor and optimize CAC, ROAS, CTR, CVR, and overall campaign efficiency.
• Rapidly scale winning campaigns while confidently cutting underperforming experiments.
• Build and optimize landing pages designed to convert.
• Run A/B tests across copy, layouts, CTAs, offers, and user journeys.

Requirements

• 1–5 years of experience in growth marketing, performance marketing, or D2C acquisition.
• Proven experience running Meta Ads and Google Ads with measurable growth results.
• Strong understanding of customer acquisition funnels, landing pages, and conversion optimization.
• Analytical mindset with strong creative instincts.
• Comfortable working across multiple startup clients and fast-moving environments.
• Strong communication and stakeholder management skills.
• Experience using tools such as GA4, Meta Ads Manager, TikTok Ads Manager, Hotjar, HubSpot, Webflow, or similar platforms.
• Strong copywriting and content instincts.

Nice to have

• Experience working with Seed or Series A startups.
• Background in fintech, gaming, ecommerce, D2C brands, hospitality, or consumer apps.
• Experience producing or directing UGC/performance creative.
• Familiarity with retention, lifecycle marketing, or CRM strategies.