Growth Marketing Manager at GitGuardian | New York, USA | $135K/yr – $155K/yr

GitGuardian

Growth Marketing Manager

New York, USA (Hybrid)

$135K/yr – $155K/yrMid LevelFull time

Posted 9 months ago

Job Summary

Drive multi-channel demand generation and ABM programs with cross‑functional ownership and budget control.

Own multi-channel demand generation across paid channels, webinars, events, and ABM initiatives.
Must-have: Hands-on expertise in technical demand generation (SEA, SMA, email, webinars, ABM).
Standout: Budget ownership with agency management and cross-functional collaboration.

Job Description

Responsibilities

Collaborate closely with design and PMM teams to deliver campaigns, with ops to measure results, and with sales teams for lead activation.
Plan and execute multi-channel demand generation programs across paid channels, webinars, events, associations (e.g. ISACs), and account-based marketing initiatives.
Nurture and manage external agencies and freelancers while directly overseeing program budgets to optimize cost per opportunity.
Develop and manage campaigns targeting both technical champions and business decision-makers across different industry verticals.
Partner with sales and BDR teams to ensure smooth lead activation and create playbooks for outbound campaigns.
Own successful webinar program, leveraging content team and BDR networks and automated emails to drive attendance.
Create pipeline through vertical outbound campaigns with local sales teams around compliance or industry-specific needs.
Test new channels and gain knowledge of what works best to generate pipeline in the US for our ICPs.

Requirements

Hands-on expertise: You've directly owned and managed technical demand generation programs and are an expert in one or several tactics (SEA, SMA, email marketing, webinars, ABM).
Program management: You've managed freelancers or agencies and directly owned a budget. You have a track record of successful collaboration with cross-functional teams.
Multi-target campaign experience: You've run campaigns targeting varied audiences (different ICPs, seniority levels, industry verticals) with at least ICP-level personalization.

Preferred

Messaging & copywriting skills: You can write compelling outbound copy for decision-makers.
Customer marketing experience: You've run successful review collection programs or owned customer marketing.
Sales playbook development: You've built sales & BDR playbooks or campaign libraries.
AI adoption capability: You're comfortable leveraging AI tools to improve efficiency.
French language skills are a nice bonus.
Prior experience in Cybersecurity or DevOps markets: Bonus points if you've successfully run ABM campaigns at an early-stage IAM or DevSecOps vendor.

Benefits

25 days of PTO (strongly encouraged to use all)
10 public holidays
Health, Dental & Vision insurance (80% coverage) for individuals and their families
Short term & long term disability insurance (100% paid)
Travel policy including to annual off-sites
Up to $300 towards home office setup
Monthly remote work stipend $70
Complimentary access to Talk Space
Referral bonus of $4000 for new hires
Pre-tax commuter plan access

GitGuardian

4.2 Glassdoor

*****We're hiring: building an outstanding tech team in Paris right now! Apply here: https://careers.gitguardian.com/*****GitGuardian is the end-to-end NHI security leader. GitGuardian helps you takecontrol of your NHI security by discovering all your secrets, prioritizing and remediating leaks at scale, ultimately protecting your non-human identities, and reducing breach exposure.Widely adopted by developer communities, GitGuardian is used by over 600 thousand developers and leading companies, including Snowflake, Orange, Iress, Mirantis, Maven Wave, ING, BASF, and Bouygues Telecom.GitGuardian is the number 1 security app on the GitHub Marketplace. Try it for free today: https://dashboard.gitguardian.com/

Founded in 2017

Paris, Île-de-France, France

136 employees (14 in marketing)

www.gitguardian.com

80% recommend to a friend

76% CEO approval