Responsibilities

• Lead, coach, and develop team members while establishing clear priorities, expectations, and accountability.
• Conduct regular one-on-one meetings focused on feedback, development, and performance.
• Manage internal resources, contractors, and vendors to effectively execute marketing priorities.
• Partner with the Director of Marketing to establish and execute annual, quarterly, and monthly marketing priorities.
• Foster strong collaboration across Marketing, Sales, Revenue Operations, Finance, and other key business partners.
• Own Marketing's contribution to Financial Solutions pipeline and revenue growth.
• Partner with Finance and Revenue Operations to develop growth forecasts, lead projections, and performance targets.
• Monitor marketing investment against pipeline, revenue, customer acquisition, and ROI, adjusting strategies and spend based on performance.
• Develop data-driven business cases and recommendations for new marketing investments and growth opportunities.
• Regularly present business performance, insights, and growth recommendations to senior leadership.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• 5+ years of experience in growth marketing, demand generation, product marketing, or lead generation.
• 1+ years of people leadership or direct team management experience.
• Demonstrated experience developing and executing marketing strategies tied to pipeline, revenue, customer acquisition, or other measurable business outcomes.
• Experience developing and executing integrated, multi-channel marketing campaigns.
• Strong analytical skills with the ability to interpret performance data, identify trends, and make data-driven recommendations.
• Experience partnering cross-functionally with Sales, Revenue Operations, Finance, Creative, or similar business functions.

Preferred

• Experience in financial services, accounting, bookkeeping, fractional finance, or other professional services.
• Experience with HubSpot and Salesforce or comparable CRM and marketing automation platforms.
• Experience managing paid media, agencies, vendors, contractors, or sponsorships.
• Experience with marketing forecasting, attribution, customer acquisition cost, lifetime value, ROI analysis, or conversion optimization.