Responsibilities

• Develop and execute marketing campaigns that generate qualified inbound leads.
• Build and optimize lead generation funnels using HubSpot.
• Create landing pages, forms, calls-to-action, and lead nurturing workflows.
• Plan and implement a backlink strategy to improve our search authority and online visibility.
• Improve website conversion rates and visitor engagement.
• Develop marketing initiatives that directly support revenue growth.
• Present new marketing ideas and growth strategies to leadership on an ongoing basis.
• Serve as the primary administrator for HubSpot CRM and Marketing Hub.
• Build and maintain marketing automation workflows.
• Manage email marketing campaigns and customer nurture sequences.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–7+ years of B2B marketing experience.
• Experience with HubSpot CRM and Marketing Hub.
• Strong understanding of email marketing, marketing automation, content marketing, and lead generation.
• Experience coordinating with outside marketing agencies.
• Excellent writing and communication skills.
• Strong project management and organizational skills.
• Highly analytical with a passion for continuous improvement.
• Self-starter who enjoys developing new ideas and turning them into results.

Benefits

• Health, dental, and vision insurance
• Flexible Paid Time Off (PTO)
• 401(k) with company match
• Professional development opportunities
• Opportunity to help shape the future growth of a fast-growing experiential marketing company