Responsibilities

• - Own demand generation end to end: build and execute multi-channel campaigns (email, paid, events, ABM) that generate and nurture qualified leads for Dexmate.
• - Run performance marketing across paid search, paid social, and display. managing budgets, optimizing CAC, and continuously testing creative, audiences, and landing pages.
• - Own SEO/GEO and the website funnel: improve organic visibility, conversion rates, and the path from first visit to demo request or order the product.
• - Build account-based marketing programs targeting our target audience in close partnership with sales.
• - Instrument and report on the full funnel. set up tracking, dashboards, and attribution so every dollar and channel is measurable.
• - Partner with sales to align on ICP, lead scoring, and handoff, and to keep pipeline moving.
• - Support product launches, trade shows, and events with campaigns that drive attendance and follow-up conversion.

Requirements

• - 4+ years in growth, demand generation, or performance marketing, ideally in B2B, hardware, robotics, AI
• - Proven track record of building campaigns that generate pipeline and revenue
• - Hands-on expertise with paid channels (Google Ads, LinkedIn, Meta) and SEO fundamentals.
• - Strong analytics chops: comfortable with GA4, marketing automation, attribution, and turning data into decisions.
• - Excellent copy and messaging instincts, especially for technical products and buyers.
• - Scrappy, ownership-minded, and thrive in an early-stage environment where you build systems from scratch.