Growth Marketing Manager

New York City, NY (Hybrid)

$90K/yr – $120K/yrMid Level3+ years expFull time

Posted 11 hrs ago

Job Summary

Lead content marketing across owned, earned, and paid channels by turning data into stories, designing assets, and running end-to-end programs while integrating AI-enabled workflows.

Job Description

Responsibilities

  • Write content people actually read. LinkedIn posts, blogs, landing pages, ad copy, and email, plus ghostwritten thought leadership for our CEO. You'll make a technical industry clear and interesting.
  • Turn our data into stories. We sit on quote and carrier data no one else has. You'll turn it into reports like our WC Rate Index and Carrier API Index, and the posts that put them in front of the market.
  • Design everything you ship. Ads, social graphics, one-pagers, reports, and event materials, built on our brand system and extended as we grow.
  • Tell customer stories. Interview customers and turn those conversations into case studies, testimonials, and insights that sharpen our messaging.
  • Grow organic and paid. Own SEO and AEO, from keyword research to reporting. Run and optimize LinkedIn Ads and Google Ads.
  • Run programs end to end. Webinars, events, the newsletter, and our new education program for independent agents. The calendar, the timelines, and the follow-up are yours.
  • Build AI into how we work. Use AI to research, design, and analyze faster, and build workflows and agents that take repetitive work off the team's plate.

Requirements

  • 3–6 years in B2B marketing, ideally at a SaaS, fintech, or insurtech startup.
  • Exceptional writer. You make complex topics simple and turn features into outcomes.
  • Strong designer. Layout, typography, and hierarchy, with a portfolio across ads, social, and reports.
  • Creative. You always have a few ideas you're itching to try, and your portfolio has work that made people stop scrolling.
  • You finish things. You've juggled several projects at once, with stakeholders and vendors, and shipped on time.
  • Good with people. Customers open up to you, and you're as comfortable with a CEO as you are on camera.
  • Strong in SEO or paid (LinkedIn and Google Ads), and eager to grow in the other.
  • Data-curious. You check the numbers after launch and change course when they tell you to.
  • AI-native. AI is part of how you research, design, and analyze every day, and you've built workflows with it. You can walk us through what you built, why, and what it saves.

Preferred

  • Insurance, insurtech, or vertical SaaS background.
  • Product marketing experience: one-pagers, battlecards, launch content.
  • Experience with HubSpot.

Benefits

  • Full healthcare, dental, and vision benefits for employees and their families.
  • Unlimited PTO.
  • Monthly in-person meetups (on the company).
  • Parental leave for all kinds of parents (including adoption and foster care).
  • Hybrid work environment (3 days in office in New York, NY).
CoverForce logo

CoverForce

As one of Australia’s largest insurance brokers, Coverforce is proud to protect the financial futures of thousands of businesses and their employees throughout the country. With over 30 years of experience in providing smart insurance solutions, we manage $600m in gross written premium annually. We're 100% owned by the Steadfast Group, Australasia's largest general insurance broker network and group of underwriting agencies, with more than $10 billion in annual billings. We have significant experience in servicing a number of key industries in Australia. These include:> Construction> Manufacturing> Property> Mining> Not For Profit> EnergyAt Coverforce, we know what it takes to grow a great business, and that's why we work just as hard to protect them.

Founded in 1994
Millers Point, New South Wales, AUS
199 employees (5 in marketing)

Salaries

Posted range

$90K/yr – $120K/yr

Taken straight from the job posting.

The middle of this range ($105K) is in line with the median base salary for Growth Marketing Manager roles in the United States ($108K).

Growth Marketing Manager median pay in the United States

$108K/yr

Most pay falls between $90K and $120K. Based on 273 salaries.

See all CoverForce salaries

Marketing Team

Marketing Team Size
5 (3% of company)
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 10 years ago

Funding History

  • Jun 2016
    Private Equity

Traffic Signals

Monthly Visitors
9.6K
Traffic Source Mix
Search
46.9%
Direct
40.1%
Referral
9.4%
Social
2.5%
Paid
1%

Headcount Trend

Current headcount: ~199
CoverForce logo

Growth Marketing Manager

CoverForce · New York City, NY · Hybrid