Responsibilities

• What you\'ll own: 1. Social & brand reach LinkedIn: Help define LinkedIn’s organic strategy built for reach, and run it working closely with the content and product marketing team. Influencers & Botifyers: Work closely with Botify’s Content Lead to build programs that turn industry voices and our own employees into amplifiers, including creator partnerships, employee advocacy, and executive visibility. New channels from scratch: Launch and grow Botify on Instagram, X, and YouTube, from positioning and content pillars to publishing and measurement. Work with the Content Lead to repurpose our webinars, research, and customer stories into social-first formats (short video, carousels, threads). Connect social to business results: audience growth, engagement, traffic, and influenced pipeline. 2. Growth & demand generation Plan, launch, and optimize integrated campaigns across email, paid media, and social that turn enterprise prospects into pipeline. Build nurture and lifecycle programs that move accounts from first touch to opportunity and improve deal velocity. Run a steady cadence of experiments (offers, messaging, landing pages, audiences) and document what you learn. Partner with the LinkedIn ads agency and sales on ABM programs targeting our priority accounts. 3. Marketing operations & website Tech stack: Own our marketing stack (HubSpot, Salesforce, Webflow, Chili Piper, GA4 and related tools). Database: Work closely with the RevOps team to keep our database clean, enriched, and segmented, with clear rules for lifecycle stages, lead scoring, and routing. Build & ship: Build and launch the assets campaigns run on: forms, emails, landing pages, workflows, and automations. Tracking & attribution: Own site tracking, UTM standards, and attribution so every channel\'s contribution to pipeline is measurable and trusted. Website: Own botify.com as a conversion engine. Manage pages in Webflow, improve conversion paths, and work with our freelance developer and in-house SEO experts on performance and search visibility. What success looks like: First 90 days: You\'ve audited our stack, database, and tracking; launched a new LinkedIn strategy; and shipped a launch plan for Instagram, X, and YouTube. First year: Our database and attribution are reliable enough to make budget decisions with. Social is a growing, measurable source of reach and pipeline. The website converts better than it does today. KPIs you\'ll own include MQL and pipeline contribution, conversion rates across the funnel, database health and engagement, social audience growth and engagement, and website conversion. What we\'re looking for:

Requirements

• 4+ years in growth, demand gen, lifecycle, or marketing operations, ideally in B2B / Enterprise SaaS.
• A track record of growing a B2B brand on social, organic and paid, and a clear point of view on what works on each platform.
• Experience running multi-channel campaigns that drive MQLs and pipeline, including ABM in partnership with sales.
• Bias towards action. We’re looking for someone proactive, not afraid to suggest ideas before being asked.
• Working knowledge of web analytics and tracking (GA4, Google Tag Manager, UTMs) and comfort managing a CMS like Webflow.
• Fluency with AI tools, which you use to move faster on content, analysis, automation, and prototyping.
• Strong analytical skills and clear writing. You can explain results to executives, and you can talk to engineers and SEO practitioners in their own language.
• Comfortable in fast-paced environments with a lot of freedom.

Preferred

• short-form video or YouTube experience; creator or employee-advocacy programs; basic HTML/CSS or JavaScript; SEO or AI search knowledge; experience marketing to technical audiences in both the US and Europe.

Benefits

• Unlimited Time Off
• 11 company holidays
• 16 weeks of parental leave
• Summer Fridays
• ClassPass Subscription
• Team building events and initiatives
• Flexible work policy
• Commuter benefits
• 401k
• Health and Wellness perks