Responsibilities

• LinkedIn: Help define LinkedIn’s organic strategy built for reach, and run it working closely with the content and product marketing team.
• Influencers & Botifyers: Work closely with Botify’s Content Lead to build programs that turn industry voices and our own employees into amplifiers, including creator partnerships, employee advocacy, and executive visibility.
• New channels from scratch: Launch and grow Botify on Instagram, X, and YouTube, from positioning and content pillars to publishing and measurement.
• Work with the Content Lead to repurpose our webinars, research, and customer stories into social-first formats (short video, carousels, threads).
• Connect social to business results: audience growth, engagement, traffic, and influenced pipeline.
• Plan, launch, and optimize integrated campaigns across email, paid media, and social that turn enterprise prospects into pipeline.
• Build nurture and lifecycle programs that move accounts from first touch to opportunity and improve deal velocity.
• Run a steady cadence of experiments (offers, messaging, landing pages, audiences) and document what you learn.
• Partner with the LinkedIn ads agency and sales on ABM programs targeting our priority accounts.
• Tech stack: Own our marketing stack (HubSpot, Salesforce, Webflow, Chili Piper, GA4 and related tools).

Requirements

• 4+ years in growth, demand gen, lifecycle, or marketing operations, ideally in B2B / Enterprise SaaS.
• A track record of growing a B2B brand on social, organic and paid, and a clear point of view on what works on each platform.
• Experience running multi-channel campaigns that drive MQLs and pipeline, including ABM in partnership with sales.
• Bias towards action. We’re looking for someone proactive, not afraid to suggest ideas before being asked.
• Working knowledge of web analytics and tracking (GA4, Google Tag Manager, UTMs) and comfort managing a CMS like Webflow.
• Fluency with AI tools, which you use to move faster on content, analysis, automation, and prototyping.
• Strong analytical skills and clear writing. You can explain results to executives, and you can talk to engineers and SEO practitioners in their own language.
• Comfortable in fast-paced environments with a lot of freedom.

Preferred

• short-form video or YouTube experience
• creator or employee-advocacy programs
• basic HTML/CSS or JavaScript
• SEO or AI search knowledge
• experience marketing to technical audiences in both the US and Europe

Benefits

• Unlimited Time Off
• 11 company holidays
• 16 weeks of parental leave
• Summer Fridays
• ClassPass Subscription
• Team building events and initiatives
• Flexible work policy
• Commuter benefits
• 401k
• Health and Wellness perks