Growth Marketing Manager, Boston Hybrid at Haemonetics | Boston, MA | $104K/yr – $176K/yr

Growth Marketing Manager, Boston Hybrid

Boston, MA (Hybrid)

$104K/yr – $176K/yrMid Level8+ years expFull time

Posted 3 months ago

Job Summary

Own multi-channel demand gen and lifecycle programs that feed qualified pipeline, scale with automation, and tie events to strategic growth, while keeping the funnel tightly measured across HubSpot and Salesforce.

Demand Generation: Design integrated campaigns with clear frameworks and measurable outcomes.
Lifecycle & Tech: Own lead lifecycle and CRM/automation integrations for reporting.
Events & Optimization: Use events as growth levers and continuously improve funnel performance.

Job Description

design and lead integrated demand generation programmes that create awareness, engage target audiences, and deliver qualified pipeline
connect strategy with execution by developing multi-channel campaigns and ensuring they are built on clear frameworks and measurable outcomes
take ownership of how campaigns are planned, executed, and optimised, introducing scalable processes and improving efficiency through automation
Events and tradeshows will also be part of your scope, used as strategic levers to drive engagement and business growth
manage the end-to-end lead lifecycle, from capture through nurturing and conversion, continuously improving funnel performance using data and insights
oversee marketing technologies and data, ensuring strong integration between platforms such as HubSpot and Salesforce, and enabling clear reporting and performance tracking

Haemonetics

Haemonetics (NYSE: HAE) is a global healthcare company dedicated to providing a suite of innovative medical products and solutions for customers, to help them improve patient care and reduce the cost of healthcare. Our technology addresses important medical markets: blood and plasma component collection, the surgical suite, and hospital transfusion services. To learn more about Haemonetics, visit www.haemonetics.com.

Founded in 1971

Boston, Massachusetts, USA

2.5K employees (68 in marketing)

www.haemonetics.com