Senior Director of Growth (Flo Pilates)
Nysonian
USA (Remote)
$170K/yr - $230K/yrIn-houseFull-timeSenior level
4 hrs ago
Growth Marketing Manager, Boston Hybrid
Boston, MA (Hybrid)
$104K/yr – $176K/yrMid Level8+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own multi-channel demand gen and lifecycle programs that feed qualified pipeline, scale with automation, and tie events to strategic growth, while keeping the funnel tightly measured across HubSpot and Salesforce.
- Demand Generation: Design integrated campaigns with clear frameworks and measurable outcomes.
- Lifecycle & Tech: Own lead lifecycle and CRM/automation integrations for reporting.
- Events & Optimization: Use events as growth levers and continuously improve funnel performance.
Job Description
- design and lead integrated demand generation programmes that create awareness, engage target audiences, and deliver qualified pipeline
- connect strategy with execution by developing multi-channel campaigns and ensuring they are built on clear frameworks and measurable outcomes
- take ownership of how campaigns are planned, executed, and optimised, introducing scalable processes and improving efficiency through automation
- Events and tradeshows will also be part of your scope, used as strategic levers to drive engagement and business growth
- manage the end-to-end lead lifecycle, from capture through nurturing and conversion, continuously improving funnel performance using data and insights
- oversee marketing technologies and data, ensuring strong integration between platforms such as HubSpot and Salesforce, and enabling clear reporting and performance tracking
Haemonetics
Haemonetics (NYSE: HAE) is a global healthcare company dedicated to providing a suite of innovative medical products and solutions for customers, to help them improve patient care and reduce the cost of healthcare. Our technology addresses important medical markets: blood and plasma component collection, the surgical suite, and hospital transfusion services. To learn more about Haemonetics, visit www.haemonetics.com.
