Growth Marketing Manager, B2B at Counsel Health | Boston, MA | $150K/yr – $170K/yr

Counsel Health

Growth Marketing Manager, B2B

Boston, MA (Remote)

$150K/yr – $170K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own growth messaging and enterprise channel experiments that convert data into narratives, assets, and campaigns for AI-enabled healthcare buyers.

Growth messaging and experimentation: Refine value communication across campaigns using performance data.
Content that powers distribution: Produce white papers and case studies for demand gen, outbound, and brand.
Enterprise channel optimization: Experiment and optimize LinkedIn, outbound messaging, and partner campaigns to drive pipeline.

Job Description

Responsibilities

Growth messaging and experimentation: Develop and continuously test messaging across campaigns, using performance data to refine how Counsel communicates its value.
Content that powers distribution: Produce high-impact assets, including white papers and case studies, that fuel demand generation, outbound sales efforts, and brand awareness.
Enterprise channel optimization: Own experimentation and optimization across key B2B growth channels, including LinkedIn Ads, outbound sales messaging, and media partner campaigns.
Growth campaign execution: Design and execute campaigns targeting enterprise buyers. You will run structured A/B tests across messaging, creative, and audience segments to continuously improve performance.
Sales enablement content: Create assets that support enterprise sales conversations and outbound email campaigns.
Thought leadership content: Partner with the commercial team to develop high-quality thought leadership assets that position Counsel as a leader in AI-enabled primary care.
Channel optimization: Own day-to-day experimentation across LinkedIn Ads and other enterprise marketing channels, refining audience targeting, messaging, and creative to drive engagement and pipeline growth.
Data-driven storytelling: Use product data, industry insights, and performance analytics to craft narratives that resonate with enterprise buyers and differentiate Counsel in a rapidly evolving market.

Requirements

5-7+ years of experience in B2B marketing across product marketing, growth marketing, content marketing, or demand generation, ideally within healthcare, digital health, or enterprise SaaS.
Content craftsmanship: You have experience producing high-quality marketing and sales content and executive-level collateral.
Narrative builder: You can take complex technical concepts and translate them into clear, compelling messaging that resonates with enterprise buyers.
Analytical mindset: You are comfortable using data to guide experimentation and decision-making. You understand how to evaluate performance across campaigns, messaging tests, and growth channels.
Channel fluency: You have hands-on experience running or optimizing B2B marketing channels such as LinkedIn Ads, outbound sales campaigns, or demand generation programs.
Startup mentality: You thrive in fast-moving environments and are comfortable building processes, systems, and assets from scratch.

Preferred

AI product exposure: Experience marketing AI-powered or technically complex products, with the ability to translate technical capabilities into clear messaging.
Content Marketing Experience: Experience owning the end-to-end production of long-form marketing assets, such as white papers, research reports, or case studies.
Performance marketing exposure: Hands-on experience optimizing paid social or other performance channels within a B2B context.

Benefits

Impact: Be at the forefront and contribute to groundbreaking, AI-driven healthcare experiences, directly interface with execs at the world's leading tech & healthcare orgs
Growth: Significant opportunities for broad ownership and professional development within our rapidly scaling startup
Compensation: Competitive salary + equity
Benefits: Comprehensive healthcare, vision + dental, 401K, Unlimited PTO, Parental Leave

Counsel Health

Counsel Health is an AI-enabled virtual care company that combines medical AI with in-house physicians to deliver immediate, personalized guidance for nearly any medical concern.Built with enterprise-grade safety standards and AI safety guardrails, Counsel partners with health plans, employers, and ecosystem partners to provide a modern, physician-supervised front door to care that significantly improves member access to care while ensuring clinical quality. By replacing outdated access points like nurse advice lines and legacy telehealth, Counsel helps organizations reduce high-cost claims, increase utilization of existing benefits, and improve engagement, all while delivering care that is reliable, cost-effective, and scalable.

Founded in 2023

48 employees (3 in marketing)

www.counselhealth.com