Responsibilities

• Act as the primary marketing partner for a specific sales team, developing a deep understanding of their markets, customers, challenges, and revenue priorities.
• Create and execute marketing programs that drive awareness, generate qualified opportunities, and support sales motions.
• Produce versatile marketing content — from educational assets and articles to tools, resources, and campaign materials — using both your own skills and support from internal teams, agencies, freelancers, and AI.
• Equip SDRs and Sales Executives with the messaging, lists, insights, and resources they need to engage prospects effectively and consistently.
• Build and manage outbound, nurture, and targeted campaigns tailored to your sales team’s goals and ICPs.
• Drive engagement across digital channels, including social media, to amplify visibility and spark conversations with prospects and industry voices.
• Plan and promote virtual and in-person events such as webinars, workshops, and roundtables that support your team’s pipeline goals.
• Monitor performance metrics, interpret trends, and communicate results in a clear, actionable way to sales and marketing leadership.
• Frequently join customer and prospect calls to stay connected to real-world needs and refine marketing strategy based on direct insights.
• Partner cross-functionally with Product, Operations, Customer Support, and other marketing teams to ensure consistency and alignment across all go-to-market initiatives.

Requirements

• Bachelor’s degree preferred; equivalent experience considered.
• 3–7+ years in growth marketing, demand generation, content marketing, or a similar marketing role.
• Strong ability to research, write, and produce high-quality content across formats.
• Experience building and executing multi-touch marketing campaigns in a B2B environment, SaaS and/or HCM industry experience is strongly preferred.
• Comfortable working closely with Sales Development Representatives and Sales Executives.
• Experience with Salesforce, HubSpot, SalesLoft, or similar platforms.
• Strong analytical thinking; able to interpret performance data and adjust strategies accordingly.
• Highly organized, proactive, creative, and able to manage multiple initiatives in parallel.
• A collaborative mindset with the ability to influence and support cross-functional teams.
• Self-starter with a builder mentality — energized by autonomy and ownership.

Preferred

• Familiarity with AI tools for content creation and campaign optimization.
• Experience collaborating with cross-functional teams across Product, Operations, and Customer Support.

Benefits

• Medical, Dental, Vision, HSA, FSA- All effective on day 1!
• Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
• 401K Program with 3% safe harbor contribution
• Employee Stock Purchase Program
• Fitness Reimbursement Program
• Self-Managed PTO