Growth Marketing Manager

Las Vegas, NV (On-site)

$120K/yr – $180K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth marketing for franchise and coach recruitment at ActionCOACH, leading end-to-end demand gen and funnel optimization.

  • Own end-to-end growth marketing for franchise and coach recruitment.
  • Must-have: 5+ years in performance marketing with lead generation.
  • Standout: direct impact on scaling a major franchise brand in the US.

Job Description

Responsibilities

  • End-to-end lead generation strategy for franchise and coach recruitment
  • Paid acquisition (Meta, Google, LinkedIn)
  • Funnel optimization (landing pages, lead magnets, booking flows)
  • CRM & automation (HubSpot, GoHighLevel, etc.)
  • Lead quality + conversion improvement (in partnership with sales team)
  • Campaign performance tracking (CPL, CAC, ROI)

Requirements

  • 5+ years in performance / growth marketing
  • Proven experience generating leads for: - Franchises, OR - Coaching / consulting / high-ticket services
  • Strong paid ads background (Meta + Google required)
  • Experience building and optimizing funnels
  • Data-driven mindset (you track EVERYTHING)

Preferred

    Benefits

    • Be part of scaling a major franchise brand in the U.S.
    • Joining at a time posed for massive growth
    • Global Organization 84+ countries
    • 30+ Years in the Industry
    • Direct impact on company growth
    • High ownership + autonomy
    • Opportunity to build and lead a marketing function
    ActionCOACH USA logo

    ActionCOACH USA

    Award-winning business and executive coaching franchise with more than 1,000 coaches in 70+ countries. Dedicated to world abundance through business re-education. Founded by entrepreneur and thought leader Brad Sugars in 1993.

    Founded in 1993
    Las Vegas, Nevada, USA
    689 employees (58 in marketing)

    Traffic Signals

    Monthly Visitors
    32.4K
    Monthly Google Ads Budget
    $68
    Traffic Source Mix
    Search
    39%
    Direct
    44.2%
    Referral
    8.3%
    Social
    7.1%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~691

    Marketing Team

    Marketing Team Size
    58 (8% of company)