Responsibilities

• Activates integrated marketing campaigns across multiple channels, audiences, and funnel stages
• Operationalizes collaborative campaign strategies developed across Marketing, Growth, Product, and Sales-aligned stakeholders to support lead generation, nurture, conversion, performance tracking, and revenue growth.
• Builds scalable growth systems that support audience acquisition, lead generation, engagement, and conversion
• Ensures campaigns are connected across email, landing pages, CRM workflows, digital channels, organic content, and future paid media initiatives
• Helps evolve the organization from disconnected marketing tactics toward a more connected, measurable, modern marketing ecosystem
• Monitors and optimizes campaign performance across growth marketing initiatives
• Build dashboards and reporting frameworks tied to lead generation, conversion, funnel progression, engagement, audience growth, campaign performance, and pipeline influence
• Conducts A/B testing and iterative optimization across messaging, calls to action, landing pages, forms, audience targeting, and conversion flows
• Translates campaign data into actionable recommendations and growth insights
• Helps prepare the organization for more advanced paid media and performance marketing maturity over time

Requirements

• Bachelor's degree
• 7+ years of progressive experience in growth marketing, demand generation, campaign activation, digital marketing, or performance marketing
• Physical exam and background checks are required for this position
• Travel required locally or long-distance up to 10% of the time for work-related meetings and functions
• Must have a valid driver's license and/or reliable transportation
• Strong hands-on experience with HubSpot.
• Experience supporting integrated multi-channel marketing campaigns
• Strong understanding of funnel strategy, lead generation, customer journeys, audience segmentation, conversion optimization, campaign analytics, marketing automation, and performance tracking
• Experience working cross-functionally across marketing, UX, content, analytics, operations, and leadership teams
• Strong analytical mindset with ability to translate campaign data into actionable recommendations

Preferred

• HubSpot certification is strongly preferred, along with demonstrated experience building and operating scalable marketing systems within HubSpot
• Experience within education, early childhood, edtech, nonprofit, mission-driven organizations, or multi-brand ecosystems preferred

Benefits

• Medical, Dental, and Vision Insurance with multiple plan options to fit your needs
• Health Savings Account (HSA) with company contributions up to $400/individuals & $800/family annually
• Flexible Spending Accounts (FSA) for health and dependent care expenses
• 401(k) Retirement Plan with up to 3% company match
• Short-Term and Long-Term Disability and Basic Life Insurance
• Up to $500 per year in Professional Development Reimbursements
• Employee Assistance Program (EAP) with counseling and mental wellness support
• Wellness Programs , including virtual fitness, nutrition, and mindfulness classes
• Pet Insurance, Legal Assistance, ID Theft Protection, and Employee Discount Perks