Growth Marketing Lead, Paid Digital

San Diego, CA (Hybrid)

$130K/yr – $180K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own a large paid media budget and build a scalable performance engine with a data-driven team.

  • Must-have: 4+ years of hands-on PPC/paid social with Google Ads expertise.
  • Standout: team leadership and AI-assisted creative testing capabilities.

Job Description

Responsibilities

  • Own an 8-figure paid digital budget and drive CAC and LTV-based outcomes.
  • Set strategy for Paid Search and Paid Social with quarterly roadmaps and resource planning.
  • Hire, manage, and develop a team of Growth Marketers with clear direction.
  • Own end-to-end reporting for paid channels and advocate for funnel improvements.
  • Build a creative testing engine partnering with creatives, freelancers, and AI tools.

Requirements

  • 4+ years in performance marketing with hands-on ownership in Paid Search & Social; Google Ads expert.
  • Aptitude for rigorous experimentation, with structured tests and documented learnings.
  • Strong analytics with Looker, GA, or Tableau; translate data into actionable next steps.
  • Sharp creative judgment; write briefs and guide testing with a creative team.
  • Experience mentoring other marketers; formal management experience is a plus.
  • Experience with high-LTV products and full-funnel quality optimization.
  • Demonstrated ability to use AI to create leverage in creative development or campaign management.
  • Builder and operator mindset; build systems, testing frameworks, and processes that compound.
  • Strong written and verbal communication for stakeholders and leadership.
  • Excellent attention to detail in a fast-paced environment.

Preferred

  • Formal management experience is a plus.

Benefits

  • Full range of medical, financial, and/or other benefits, depending on the position offered.
Orchard logo

Orchard

3.9 Glassdoor

Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents. Orchard offers a modern alternative, making one of life's biggest decisions – the sale and purchase of a home – stress-free, fair, and simple. Orchard has financing from top-tier investors including Revolution, Firstmark, Accomplice, Navitas and Juxtapose, who have also backed the likes of Pinterest, AirBnb, Shopify and Sweetgreen. We're proud to be recognized by Crain's, Inc. 5000, Glassdoor, Parity.org and Built In on their lists of best places to work.Learn more and grow your business with the team that’s redefining the real estate experience.

Founded in 2017
New York, New York, USA
661 employees (10 in marketing)
73% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
154.1K
Monthly Google Ads Budget
$646.5K
Traffic Source Mix
Search
52.9%
Direct
40.6%
Referral
4.7%
Social
0.8%
Paid
0.9%

Headcount Trend

Current headcount: ~664

Marketing Team

Marketing Team Size
10 (2% of company)
Median Career Experience
10.5 years
Median Tenure
3.9 years

Funding

Total Funding
$472M
Last Raise
$100M
Series D, 5 years ago

Funding History

  • Sep 2021
    Series D • $100M
  • Aug 2021
    Series D
  • Sep 2020
    Series C • $86M

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