Growth Marketing Lead

Responsibilities

• Acquisition Strategy & Planning
• Own credit card acquisition strategy across prescreen and ITA direct mail, card marketplaces, affiliates, paid search, paid social, and third-party email
• Translate GTM and partner objectives into acquisition plans covering target segments, channel mix, offers, flighting, budget recommendations, creative requirements, and KPIs
• Develop budget recommendations for GM and Finance review, with expected approved accounts, cost per approved account, and payback by channel
• Allocate approved budgets across channels and partners to maximize approved account volume within cost and credit quality targets
• Partner with GMs and Product to test welcome offers and partner reward structures by segment and channel
• Run the channel layer of Imprint's acquisition engine, which combines partner, Imprint, and bureau data to decide which prospect receives which partner offer, through which channel, and when
• Build and maintain acquisition playbooks and operating standards so new partner programs launch with owned acquisition channels ready
• Establish an operating cadence across partners: intake, planning, launch, optimization, and reporting, with defined roles, SLAs, and measurement standards
• Prescreen & ITA Direct Mail

Requirements

• 7 to 10+ years of performance or direct marketing experience with direct ownership of credit card or consumer lending acquisition channels and budgets
• Hands-on experience running prescreen or ITA direct mail programs, including credit bureau and list vendor relationships
• Demonstrated track record of growing approved account volume while improving cost per account and maintaining credit quality, working directly with Credit and Risk teams
• Working knowledge of credit card marketing regulation, including FCRA, TILA/Reg Z, UDAAP, and ECOA/Reg B, and experience moving creative through Legal, Compliance, and bank review
• Hands-on expertise across at least two of: paid search, paid social, affiliates and card marketplaces, direct mail. Working knowledge across all four preferred
• Experience managing a combination of direct execution and agency or vendor relationships
• Strong analytical capability: card acquisition economics, attribution modeling, funnel diagnostics, cohort analysis, and holdout testing
• Experience building operating processes, including cadences, SLAs, and playbooks, in addition to running campaigns
• Ability to operate effectively in a multi-partner environment where acquisition programs must balance partner-specific requirements with scalable infrastructure
• Clear written and verbal communication, including the ability to present budget recommendations and performance results to senior commercial stakeholders

Preferred

• Co-branded credit card experience at an issuer, program manager, or brand partner
• Experience with pre-qualified offer programs on card marketplaces such as Credit Karma Lightbox or Experian Activate
• Experience building response and approval models in partnership with Data Science
• Familiarity with incrementality testing or media mix modeling
• Experience coordinating with CRM and lifecycle teams on suppression and frequency management

Benefits

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off
• Fully covered, high-quality healthcare, including fully covered dependent coverage
• Additional health coverage includes access to One Medical and the option to enroll in an FSA
• 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
• Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity