Responsibilities

• Own channel strategy, budget allocation, pacing, forecasting, and reporting across Google, Meta, Direct Mail, and emerging channels
• Manage agency partners to a high performance bar and push for speed, quality, and accountability
• Continuously optimize CAC, conversion rates, and downstream member quality
• Build increasingly accurate attribution and forecasting systems
• Partner closely with Sales and CX to improve lead quality and downstream conversion
• Build a rapid experimentation engine
• Launch and manage meaningful tests across creative, audiences, landing pages, offers, and conversion flows
• Drive the creative testing roadmap alongside agency and internal partners
• Use AI aggressively to accelerate research, reporting, analysis, and creative iteration
• Identify and scale new growth channels

Requirements

• 6+ years of hands-on experience in performance marketing, growth marketing, or growth operations.
• Meaningful ownership over paid acquisition channels at scale.
• Strong familiarity with forecasting, experimentation, attribution systems, and funnel analytics.
• Ideal Backgrounds Include:
• - Demonstrated experience scaling paid acquisition for a consumer, marketplace, or membership-based business
• - Strong hands-on ownership of Google and Meta acquisition channels
• - Experience managing agencies and external partners to a high performance bar
• - Strong experimentation and landing page optimization experience
• - Demonstrated daily use of AI tools in a professional setting

Benefits

• full health benefits.