Growth Marketing Lead - Food & Beverage

Responsibilities

• Own the food and beverage campaign strategy from planning, messaging, tactic mix, execution and measurement
• Build and scale integrated campaigns and ABM programs that generate qualified pipeline
• Work closely with product marketing and management on solution launches
• Stay current on food and beverage industry dynamics and regulatory shifts to sharpen targeting and messaging
• Serve as the marketing point of contact for food and beverage sales leadership, translating field feedback into campaign adjustments
• Stay well-informed on marketing trends and emerging technologies to incorporate into the strategy for optimizing the company’s marketing investment.
• Foster positive, collaborative relationships with other marketing teams, inside sales, field sales and product management
• Execute campaigns in line with budget and demonstrate positive ROI in line with agreed targets

Requirements

• 7-10 years of related experience marketing B2B enterprise software solutions (ERP/ SCM marketing experience strongly preferred) in the food and beverage industry (preferred), with a Bachelor’s degree.
• Strong understanding of B2B SaaS, and experience marketing to food and beverage manufacturers and distributors a plus.
• Proven track record owning integrated B2B campaigns with measurable pipeline and business impact
• Creative thinker with sharp instincts for positioning the right message to the right audience at the right funnel stage.
• Understanding of marketing operations, automation and measuring ROI.
• Demonstrated ability to collaborate with peers and senior management across multiple organizations, geographies and cultures.
• Understanding of account based marketing and multi-channel campaign orchestration.
• Excellent verbal and written communication skills, including the ability to explain technical concepts to marketers and other stakeholders.
• Experience using Marketing Automation platforms, particularly Marketo.
• Proficiency with Microsoft Office, including Excel and PowerPoint; Adobe Creative Cloud familiarity an advantage.

Preferred

• Familiarity with food and beverage regulatory dynamics (optional)

Benefits

• Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.