Growth Marketing Lead

Responsibilities

• Own the demand generation strategy for EPP and Cru.ai, with clear targets for leads, pipeline, and revenue.
• Build, launch, and run multi-channel campaigns yourself, including email nurtures, paid search and social, content, webinars, and account-based programs aimed at subcontractor owners, controllers, and office managers.
• Develop positioning and messaging that speaks to subcontractors' real pain points: cash flow, getting paid faster, and keeping their books in order.
• Partner closely with Sales to define lead qualification and handoff criteria, align on target accounts, and make sure every lead gets followed up.
• Plan and execute Constrafor's presence at industry events, trade associations, and subcontractor community gatherings.
• Own the marketing tech stack (CRM, marketing automation, analytics) and keep data clean and reporting reliable.
• Track and report on funnel performance from first touch to close, and use the data to decide where to double down and what to cut.
• Test constantly: run experiments across channels, offers, and messaging, and scale what works.
• Act as the voice of the subcontractor customer internally, sharing market and competitive insights with Product and Sales.

Requirements

• 4–8 years of B2B demand generation or growth marketing experience, ideally at a SaaS or fintech company.
• A track record of building demand programs that produced measurable pipeline and revenue, and you can show the numbers.
• Individual contributor & ownership mindset: you'd rather build and launch a campaign yourself than manage someone else doing it.
• Proven ability to work independently as a solo or first marketer, setting your own priorities with limited direction or oversight.
• Experience marketing to SMBs and/or Mid Market.
• Strong working knowledge of marketing automation and CRM tools (e.g., HubSpot, Salesforce) and campaign analytics.
• Comfortable running paid channels, email programs, and events, and knowing which one fits the goal.
• Data driven: you track everything, understand attribution, and make decisions based on results
• Entrepreneurial and resourceful, able to thrive in a fast-paced, ambiguous startup environment
• Experience marketing a financial, accounting, payments, or fintech product is a strong plus

Benefits

• Salary Range: $150,000-$175,000 base
• Equity ownership within Constrafor.
• Hybrid office schedule out of our beautiful Hudson Yards office.
• Medical, dental & vision insurance coverage offered for you and your dependents.
• Generous PTO Plan.
• Lunch provided during in office days.
• A collaborative and innovative work culture that values your input.
• Opportunity to make a significant impact in a growing tech company.