Responsibilities

• Oversee annual paid media budgets of $5M to $50M across Meta, TikTok, and Google, driving efficient spend and account scalability.
• Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.
• Develop cohesive growth strategies that place creative performance at the center of paid advertising programs.
• Translate creative and media performance data into clear, actionable insights for clients, creative teams, and media buyers.
• Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement.
• Partner with forward-deployed creative and media buying teams to turn insights into high-performing, scaled campaigns.

Requirements

• 4 to 8 years of hands-on paid media experience, with an agency background and/or consumer app experience strongly preferred.
• Deep expertise in Meta (Facebook and Instagram) paid advertising platforms and campaign management.
• Proven sole ownership of client paid media accounts at $1M or more in monthly spend, not just shared responsibility on large enterprise accounts.
• Experience managing campaigns across Meta, TikTok, and Google simultaneously.
• Strong analytical skills with the ability to turn performance data into strategic recommendations.
• Excellent presentation and deck-building skills for clear communication in client-facing settings.
• Experience leading QBRs and presenting growth strategy to senior stakeholders.
• Familiarity with mobile advertising measurement systems including SKAN, AEM, and mobile measurement partners (MMPs) is a strong plus.
• Background at a lean, independent agency or startup environment preferred over large holding-company agencies.