Responsibilities

• Build, launch, and scale paid acquisition campaigns across paid social, search, and programmatic channels to drive qualified investor traffic to Rex's direct crowdfunding platform.
• Complement paid acquisition with organic content strategy, working with content and brand resources to build additional top-of-funnel demand.
• Own the investor funnel end to end: landing pages, lead capture forms, and conversion tracking, ensuring every stage is instrumented and optimized.
• Design and run a continuous testing and optimization system across creative, targeting, landing pages, and offers, rather than managing one-off campaigns.
• Set and manage channel budget in partnership with the team, and make independent day-to-day decisions on spend allocation, creative, and targeting to hit performance targets.
• Ensure all campaigns, landing pages, and investor-facing messaging comply with Reg D 506(c) marketing, accredited-investor verification, and disclosure requirements, partnering with legal/compliance on creative and copy review as needed.
• Track and report on funnel performance and capital velocity, treating investor dollars raised through the channel, not just leads or traffic, as the core success metric.
• Partner closely with capital formation and deal teams to align campaign timing and messaging with live and upcoming raises.
• Build and maintain a rigorous view of CAC, conversion rates, and channel-level ROI, and use that data to reallocate spend toward what is actually working.
• Own the platform experience investors land on, coordinating with product and design to remove friction between first click and funded investment.

Requirements

• 4-7 years of experience in performance or paid media, with direct ownership of paid social, search, and/or programmatic channels.
• Exposure to fintech, real estate, crowdfunding, or other high-consideration direct-response categories strongly preferred.
• Experience marketing regulated investment offerings (e.g., Reg D, Reg A+, Reg CF) a strong plus; comfortable operating within accredited-investor verification and disclosure constraints, or a fast learner on compliance-bound marketing.
• Proven ability to own a channel solo, from strategy and budget through day-to-day execution, without needing a large team behind them.
• Track record of building testing and optimization systems, not just running individual campaigns; comfortable with a continuous hypothesis-test-iterate cadence.
• Strong command of funnel mechanics: landing page optimization, lead capture, and conversion tracking across the full investor journey.
• Fluent in performance marketing analytics and attribution, able to connect ad spend to funnel conversion to capital raised. Hands-on experience with tools such as Meta Ads Manager, Google Ads, GA4, and an attribution platform (e.g., Triple Whale or Northbeam) preferred.
• Familiarity with investor CRM/portal platforms (e.g., InvestNext, SyndicationPro) a plus.
• Comfortable operating with real budget accountability and reporting performance against outcomes that matter to the business, not vanity metrics.
• Thinks like an owner of the channel rather than a media buyer executing someone else's brief.

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) with company matching
• Fully remote work environment