Responsibilities

• Own our global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing
• Execute growth campaigns end-to-end across acquisition, activation, and retention, from hypothesis through launch and scale
• Build campaigns and programs for consumers, developers, and businesses
• Own self-serve and product-led B2B demand generation for Team, Enterprise and the API, and partner with Enterprise Marketing and GTM on sales-assisted demand
• Partner closely with Data Science on incrementality, holdouts, attribution, lifetime value and payback
• Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions
• Work with Growth Product and Growth Engineering on top-of-funnel experiments, tracking and the marketing stack, so campaigns do not stop at the click
• Work with Brand, Content and Product Marketing to get high-quality creative out much faster, and take what works in core markets international
• Turn complex analysis into clear recommendations for senior leadership, shape the long-term roadmap, and lead and grow the growth marketing team

Requirements

• Have 10+ years in growth or performance marketing at high-growth technology companies with a self-serve or product-led motion
• Have led a growth marketing function, owning the team, budget, and KPIs across multiple channels, and have been hands-on in the work recently
• Have driven self-serve and product-led B2B demand generation as well as consumer growth, and have partnered well with enterprise marketing and sales teams
• Are rigorous about experimentation and incrementality, can pull and check your own numbers, and can hold your own with data scientists
• Reason from first principles, push through blockers and ship, and bring partner teams along while you do it
• Communicate clearly in writing and can explain marketing performance to non-marketers and executives
• Technical background or ability to work effectively with engineering teams
• Already use AI to work faster and better, have a point of view on how it changes growth marketing, and are excited about Anthropic's mission

Preferred

• Have marketed to developers or other technical audiences, or worked on an AI product
• Experience across both SEO and lifecycle, in addition to performance marketing
• Experience working on products with dual B2C and B2B funnels
• Experience working on consumer subscription businesses
• Founder background

Benefits

• We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.