Responsibilities

• Demand Generation Campaigns: Help plan, build, and execute multi-channel campaigns designed to generate awareness and pipeline
• Pipeline Programs: Support outbound and inbound marketing initiatives that work in lockstep with the sales team to move prospects through the funnel
• Customer Community & Advocacy: Help build and nurture a community of AllSpice customers and hardware engineering enthusiasts: identifying advocates, sourcing case studies, and supporting programs that deepen customer relationships
• Campaign Analytics: Track and report on campaign performance, use data to inform what's working and what to iterate on
• Event & Webinar Support: Help coordinate virtual and in-person events
• Marketing Ops: Support list management, segmentation, and campaign setup in our marketing and CRM tools to ensure clean execution and accurate attribution

Requirements

• Prior work experience in a marketing, demand generation, growth, community or a related role
• Hands-on experience running or supporting marketing campaigns from idea to execution
• Strong written communication skills
• Organized and detail-oriented, with the ability to manage multiple projects and deadlines simultaneously
• Self-starter who can take a loosely defined brief and run with it

Preferred

• Experience marketing to technical buyers, developers, or engineering audiences
• Familiarity with CRM or marketing automation platforms (e.g. HubSpot, Marketo, or similar)
• Background in or exposure to B2B SaaS, developer tools, or hardware-adjacent industries
• Basic design skills (Figma, Canva, or similar) for creating simple marketing assets