Responsibilities

• Develop and execute integrated growth marketing programs for the Study Experience portfolio across a range of channels, including digital, inbound marketing, events, webinars, social media, and Business Development programs
• Lead content strategy development for Study Experience demand generation, including campaign themes, editorial planning, asset prioritization, and content journeys aligned to buyer needs and funnel stages.
• Partner with Product Marketing, Solution Sales Specialists, Business Development and subject matter experts to turn complex capabilities into clear, compelling, audience-focused content and campaign narratives.
• Drive development of high-impact content assets such as webinars, thought leadership, customer stories, landing page copy, and nurture content to support awareness, engagement, and conversion.
• Collaborate with Brand, External Communications, Digital Marketing, Events, and Account Based Marketing teams to ensure alignment between brand storytelling, awareness efforts, and demand generation tactics.
• Help define annual and quarterly campaign priorities, messaging focus areas, and content needs in partnership with cross-functional stakeholders.
• Lead the use of AI-enabled approaches to improve marketing workflows, scale content and campaign operations, and increase team productivity and consistency across the Study Experience marketing function.
• Build testing and optimization plans to measure performance against key metrics, including engagement, account acquisition, content consumption, conversion, pipeline influence, and pipeline generation, and apply insights to improve results over time.
• Use data and insights to continuously improve campaign performance, content effectiveness, and the buyer journey.
• Serve as a strategic partner, mentor, and subject matter expert to peers and junior team members, providing leadership without direct people management.

Requirements

• 10–12 years of experience in B2B or B2C marketing, with strong expertise in demand generation, content marketing, and integrated campaign strategy.
• Proven success building multi-channel SaaS marketing programs across email, webinars, digital/inbound, social media, events, and related channels.
• Dynamic storyteller with ability to make complex information clear and compelling.
• Experience translating complex, technical, or regulated offerings into clear, differentiated marketing narratives and content that drives engagement.
• Strategic thinker with experience in campaign execution.
• Proven proficiency utilizing AI tools for creativity and transforming team workflows.
• Experience leading campaigns across multiple channels and coordinating cross-functional contributors.
• Strong presence and stakeholder engagement skills, with the ability to influence across Product Marketing, Sales, Brand, Digital, and executive stakeholders.
• Highly analytical, with a strong understanding of marketing performance, funnel dynamics, content measurement, and pipeline impact.
• Comfortable working independently while driving alignment across cross-functional teams.
• Bachelor's degree in a related field

Benefits

• Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; flexible paid time off; and 10 paid holidays per year.