Responsibilities

• The Director of Growth Marketing will play a critical role in scaling Knit’s go-to-market engine . This leader will own the strategy and execution required to consistently generate high-quality Sales Qualified Leads (SQLs), driving predictable pipeline growth through disciplined, data-driven growth programs.
• You will own growth marketing strategy and execution across targeted paid, organic, content-led, lifecycle, and account-based programs.
• You will work closely with Sales, SDRs, Product Marketing, Content Marketing, Marketing Operations, RevOps, and the team responsible for events to turn Knit’s positioning and market opportunities into measurable pipeline.
• You’ll join a team that’s building something category-defining and help shape how some of the world’s most respected brands uncover and activate insights through AI-native research .
• This is a highly hands-on role for a builder who is equally comfortable developing a campaign strategy, creating a target audience and channel plan, working directly in growth and automation tools, analyzing performance, and improving programs based on results.
• Reporting to the Head of Marketing, you will have significant ownership over how Knit builds a more predictable and scalable growth engine.

Requirements

• 6+ years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations.
• Proven success driving pipeline and revenue impact in an enterprise GTM motion.
• Strong experience across growth channels, including paid, organic, content, and events.
• Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend.
• Command of marketing analytics, funnel metrics, and performance management.
• Hands-on experience with modern marketing automation, CRM, and analytics tooling.
• Comfort experimenting with AI-enabled tools and automation to improve efficiency and scalability
• Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams.
• Builder mindset—energized by ambiguity and motivated to bring structure to a scaling organization

Preferred

• Experience in market research, insights, or adjacent data/analytics industries
• Familiarity with AI-powered products or platforms
• Experience in a high-growth startup where the GTM function was still being built

Benefits

• Upon joining the Knit team, you will receive a competitive salary, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one-time, onboarding Technology Stipend, a 401(k) with company match, flexible time-off, hybrid working, and more!