Growth Marketing Director, Content Strategy at Medidata Solutions | New York City, NY | $135K/yr – $180K/yr

Medidata Solutions

Growth Marketing Director, Content Strategy

New York City, NY (Hybrid)

$135K/yr – $180K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the study experience content engine and multi-channel demand gen, balancing narrative clarity with AI-enabled workflow scaling to move buyers from awareness to engagement and pipeline.

Campaign & Content Ownership: Define themes, assets, and journeys across digital, events, webinars, social, and BD programs.
Cross-Functional Collaboration: Align with Product Marketing, Sales, Brand, and ABM to ensure consistent storytelling and demand generation.
AI-Driven Optimization: Apply AI tools to content creation, workflow automation, and measurement to lift performance and scale the team.

Job Description

Growth Marketing Programs: Develop and execute integrated growth marketing programs for the Study Experience portfolio across digital, inbound marketing, events, webinars, social media, and Business Development programs
Content Strategy & Demand Gen: Lead content strategy development for Study Experience and cross-experience demand generation, including campaign themes, editorial planning, asset prioritization, and content journeys aligned to buyer needs and funnel stages
AI Content Discoverability: Discover and design content that improve AI (LLMs) discoverability for key products
Campaign Priorities & Messaging: Help define annual and quarterly campaign priorities, messaging focus areas, and content needs in partnership with cross-functional stakeholders
Quarterly Content Planning: Lead quarterly content planning process aligned to persona data, product roadmap and ongoing sales and marketing priorities
Innovative Content & Campaigns: Develop innovative, creative content and campaigns that position Medidata at the forefront of Life Sciences innovation
Content Ecosystem Orchestration: Orchestrate complex content and media ecosystem to support clear, powerful content themes and stories that will move the needle for prospect engagement and conversion
Cross-Functional Narratives: Partner with Product Marketing, Solution Sales Specialists, Business Development and subject matter experts to turn complex capabilities into clear, compelling, audience-focused content and campaign narratives
High-Impact Content Assets: Drive development of high-impact content assets such as webinars, thought leadership, customer stories, landing page copy, and nurture content to support awareness, engagement, and conversion
Brand Alignment & Demand: Collaborate with Brand, External Communications, Digital Marketing, Events, and Account Based Marketing teams to ensure alignment between brand storytelling, awareness efforts, and demand generation tactics

Medidata Solutions

3.8 Glassdoor

Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating 25 years of ground-breaking technological innovation across more than 36,000 trials and 11 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million registered users across approximately 2,300 customers trust Medidata’s seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster. A Dassault Systèmes brand (Euronext Paris: FR0014003TT8, DSY.PA), Medidata is headquartered in New York City and has been recognized as a Leader by Everest Group and IDC.

Founded in 1999

USA

2.9K employees (141 in marketing)

www.medidata.com

66% recommend to a friend

51% CEO approval