Responsibilities

• As a Growth Marketing Campaign Strategist on PAR Technology's Demand Generation team, you are the connective tissue between marketing and sales. Your primary focus is demand generation — building, writing, and managing outbound campaigns that move franchisee operators and corporate prospects from unaware to engaged, and from engaged to booked meetings with the sales team. You don't close deals. You create the conditions that make closing possible.
• Write all email copy, voicemail scripts, and LinkedIn messaging for outbound sales sequences targeting franchisee operators and corporate decision-makers across PAR's FAST, FAM, and SDR sales teams
• Build and manage multi-step sequenced campaigns inside Gong Engage, including email, call, and LinkedIn touchpoints, ensuring each sequence introduces new angles rather than repeating the same message
• Design branded email banners in Canva and produce full HTML promotional emails for webinars, product launches, and events via Pardot/Marketing Cloud
• Build and update brand-specific landing pages on partech.com using WordPress and Elementor, including co-branded corporate partnership pages, compliance/mandate pages, and new rooftop acquisition pages
• Analyze campaign performance at the step and sequence level — open rates, reply rates, meeting conversion — and iterate on messaging, targeting, and sequencing accordingly
• Meet regularly with FAST, FAM, and SDR sales leaders and reps to understand pipeline needs, contact language, and objection patterns that sharpen campaign effectiveness
• Stay current on franchise brand news, DSP policy changes, and operator pain points to anchor campaigns in timely, relevant context
• Produce and edit video content using Descript as needed, including webinar clips and short-form campaign assets

Requirements

• Proven experience in B2B demand generation, outbound marketing, or sales-focused content writing
• Strong copywriting skills with the ability to write in a conversational, empathy-led voice — not a marketing-blast voice
• AI forward - with an eagerness to experiment and learn
• Experience building or managing sequenced outreach campaigns in a sales engagement platform (Gong Engage, Outreach, Salesloft, or similar)
• Demonstrated ability to analyze campaign performance data and make data-driven decisions about messaging and sequencing
• Comfort working across multiple tools and platforms simultaneously in a fast-moving environment
• Experience in restaurant technology, franchise operations, or B2B SaaS strongly preferred
• Experience with WordPress and a drag-and-drop page builder (Elementor preferred)
• Video editing experience (Descript or similar)

Preferred

• Familiarity with Salesforce CRM
• Basic HTML email knowledge (Pardot or similar platform)
• Experience with WordPress and Elementor
• Visual design experience in Canva or a similar tool
• Video editing experience (Descript or similar)