Responsibilities

• Full-Funnel Nurture: Own the lead journey from first touch to sales handoff across auto dealers, local SMBs, and enterprise multi-location businesses; convert content into lead magnets and run pre- and post-event nurture campaigns.
• Growth Mechanics: Build non-standard growth loops, behavioral triggers, email funnels, and experiments to generate leads, pairing storytelling with psychology and creative testing.
• Campaign Execution: Plan and launch email sequences and funnel plays; manage campaigns with a disciplined hypothesis before spending any budget, treating dollars as your own.
• Funnel Management and Reporting: Track CPL to pipeline growth and translate insights into new tests and optimizations to generate qualified leads beyond monthly recaps.
• AI-Powered Operations: Use tools like Claude Cowork, Apify, Jasper, Loveable, and automation platforms to build systems that drive real lead generation outcomes.

Requirements

• 3-5+ years of hands-on growth or demand generation marketing experience with a track record of turning leads into customers.
• Detail-oriented: landing pages, email nurture sequences, audience segmentation, UTM tracking, and campaign reporting hygiene.
• Experience turning content into lead generation assets like email nurture sequences, lead magnets, and content-to-lead funnels.
• Analytical and ego-free: form a hypothesis, test, analyze data, and scale or kill based on results.
• Strong writer: craft compelling copy that converts for ICPs without em dashes.
• Proven use of AI tools in workflows (beyond just ChatGPT) with experience using Apify, Customers.ai, Vector, Canva, and CRM tools like Zoho or HubSpot.
• Comfortable in a lean, fast-moving environment; collaborate with the Director of Marketing and iterate quickly.
• Behaviorally curious: analyze why people click, convert, and disengage, not just whether they engaged.

Benefits

• Fully remote: Work from anywhere in the US
• 401k + matching
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Unlimited Vacation Days
• Generous Maternity/Paternity Leave