Responsibilities

• Own the entire lead gen cycle from first touch to sales handoff across auto dealers, local SMBs, and enterprise multi-location businesses.
• Convert existing content (studies, webinars, conferences/events, case studies) into lead magnets and execute pre- and post-event nurture campaigns.
• Build non-standard growth loops, behavioral triggers, email funnels, and experiments to generate leads.
• Plan and launch email sequences and funnel plays to turn cold prospects into warm conversations.
• Treat every campaign budget as your own with a solid hypothesis and data-backed decisions.
• Track CPL to pipeline growth and turn insights into tests and optimizations.
• Maintain funnel management and reporting to show measurable results beyond spreadsheets.
• Use AI tools to build systems that generate more leads and connect outcomes to business impact.
• Collaborate with content partners to convert content into lead-generating assets.

Requirements

• 3-5+ years of hands-on growth or demand generation marketing experience
• Experience turning content into lead generation like email nurture sequences, lead magnets, and content-to-lead funnels
• Landing pages, email nurture sequences, audience segmentation, UTM tracking, and campaign reporting hygiene
• Analytical and ego-free: form a hypothesis, test it, read the data, and scale based on results
• Strong writer who can craft compelling copy that converts
• Proven, documented use of AI tools in workflow (beyond ChatGPT captions) with experience using Apify, Customers.ai, Vector, Canva, and CRM tools like Zoho or HubSpot
• Comfortable in a lean, fast-moving environment with the Director of Marketing and willingness to test and learn quickly
• Behaviorally curious: analyze why people click, convert, and disengage, not just whether they did

Preferred

• Experience with non-traditional growth loops, behavioral triggers, and experimenting at pace
• Strong writing that converts and speaks ICP language

Benefits

• Fully remote: Work from anywhere in the US
• 401k + matching
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Unlimited Vacation Days
• Generous Maternity/Paternity Leave
• Collaborative, transparent team culture where your work is visible and valued