Growth Marketer, Pipeline Development at Samba | New York City, NY | $90K/yr – $100K/yr

Samba

Growth Marketer, Pipeline Development

New York City, NY (On-site)

$90K/yr – $100K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own multi-channel demand generation that moves B2B leads from MQL to pipeline, combining live and automated web chat with targeted email, SMS, and phone outreach.

Channel ownership: design and optimize multi-channel campaigns to accelerate conversion through a full-funnel BPM with ABM alignment.
Automation and AI: build scalable automations and use AI tools to draft outreach, personalize at scale, and analyze results.
Measurement and iteration: obsess over MQL to revenue metrics, fix funnel gaps, and adjust playbooks based on data.

Job Description

Design and manage multi-channel conversational campaigns — web chat (live + automated flows), 1:1 email, SMS, and targeted phone outreach — that generate and accelerate pipeline from qualified lead through qualified opportunity.
Own the web chat channel end to end: build automated chat flows for the broader audience and manage a live chat experience visible only to high-value B2B visitors, routing conversations to sellers at the right moment.
Send targeted 1:1 emails and outreach on behalf of sellers from Gong Engage, following up with leads and proactively mining the database for accounts to nurture, re-engage, and push to conversation.
Partner with marketing ops to turn your best-performing campaigns into scalable automations — you design the workflow, write the copy, define the triggers and branching logic, and hand off a campaign-ready spec.
Build and refine persona-specific messaging across Samba TV's key buyer segments — you’ll learn multiple personas deeply and adapt tone, positioning, and value props for each.
Manage and optimize HubSpot and Salesforce workflows for lead tracking, nurture sequencing, and performance measurement — maintaining clean data and tight process as you scale.
Con the funnel for gaps: identify where leads stall, what data we are missing, or where messaging falls flat, where a new channel or tool could unlock conversion — then you'll build the fix.
Track your numbers obsessively. Own MQL → SQL → opportunity → pipeline → revenue metrics and report on campaign performance weekly, iterating based on what the performance data tells you to do.
Use AI tools — including Claude/Cowork, AI agents, and generative AI — as core infrastructure in your daily workflows: drafting outreach, personalizing at scale, building automations, researching accounts, analyzing campaign results.

Have 2-5 years of experience in B2B demand gen, marketing campaigns, BDR/SDR, or conversational marketing — you understand the full funnel and can operate across it.
Are fluent in HubSpot and Salesforce, comfortable in tools like Gong Engage, 6sense, Drift/Qualified, and modern martech — and can learn new platforms fast.
Have hands-on experience designing campaigns with automation logic: triggers, branching, enrollment criteria, suppression lists — you think in workflows, not just copy.
Write sharp, on-brand 1:1 communications — emails, chat scripts, call talk tracks — that sound human, land with the right persona, and drive action.
Understand ABM principles and can execute account-based plays that coordinate across channels and align with sales priorities.
Have demonstrated experience interpreting marketing and sales data to steer outreach strategy, optimize campaigns, and report results to stakeholders.
Are AI-native. You use Claude, Cowork, or comparable AI tools daily across your workflows — outreach drafting, lead research, campaign design, reporting, personalization. This is a requirement, not a nice-to-have.
Can navigate complex B2B sales cycles, technical products, and large organizations — driving work forward with imperfect information.
Are a cross-functional operator who builds strong working relationships with sales, marketing ops, design, and product teams.
Have a high bar for quality but know how to balance polish with velocity to hit your numbers.
Are energized by experimentation — you don’t rely on one winning email, you build diversified playbooks and test iteratively.

Samba

Samba, Your Tech Talent Partner. We are expert headhunters in the Technology Industry. At SAMBA, we collaborate with top-tier companies globally, connecting them with talented professionals through agile and effective processes.With 20 years of experience in the Tech industry, we specialize in IT professional searches and conduct top and middle management searches for other business areas.Our recruiting team is distributed across LatAm and Europe, and our professional network connects us with excellent professionals in the industry worldwide.At Samba, we believe in professionalism, integrity, and lasting relationships with our clients and candidates.ESP-Somos expertos Headhunters en el segmento Tecnología. Desde SAMBA colaboramos con empresas de primera línea a nivel global, acercándoles talentosos profesionales a través de procesos ágiles y efectivos. Contamos con 20 años de trayectoria en la Industria Tech. Nos especializamos en procesos de búsqueda de profesionales de IT y llevamos adelante búsquedas de top y middle management para las demás áreas de negocio. Nuestro equipo de recruiting se encuentra distribuido en LatAm y Europa y nuestra red profesional nos conecta con excelentes profesionales de la industria a nivel global.En Samba, creemos en el profesionalismo, la integridad y en las relaciones duraderas con nuestros clientes y candidatos. Creamos puentes que rompen fronteras, abriendo un universo de oportunidades para profesionales destacados en busca de su próximo desafío. Descubre cómo Samba puede transformar tu búsqueda de talento.

Founded in 2017

Kingston Upon Thames, England, GBR

9 employees (1 in marketing)

www.sambahr.com