Responsibilities

• Campaign orchestration: Design and run integrated, multi-channel campaigns that combine fuel (content, creative, messaging) with engine (distribution and channels). (resource on fuel/engine from MKT1)
• Campaign production: Build and schedule emails and social media in HubSpot and Mailchimp, plan and launch landing pages, and manage campaign timelines from kickoff through reporting.
• Performance tracking: Set up tracking, attribution, and reporting in partnership with Revenue Operations.
• Sales and Customer Success alignment: Collaborate with Sales and Customer Success to align campaigns to district priorities and support targeted outreach.
• Optimization: Test messaging, offers, and conversion paths to improve performance.
• Performance reporting: Report on results and recommend clear next steps.
• AI-powered execution: Use AI tools, workflows, and agents to extend capabilities, improve velocity, and scale output while maintaining high-quality standards.
• Lead Product Webinar Strategy and Execution
• Webinar strategy: Develop the strategy and calendar for Inquiry Journeys product and social studies thought leadership webinars.
• Cross-functional coordination: Coordinate sales and cross-functional partners to ensure success.

Requirements

• 2+ years of experience in growth marketing, demand generation, or lifecycle marketing
• Experience in K-5 curriculum or EdTech strongly preferred
• Experience with HubSpot, Mailchimp, Google Analytics, webinar platforms, and paid channels is a plus