EPIC Health System LLC

Growth Marketer

Southfield, MI (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-channel patient growth and optimize end-to-end funnels for EPIC Health across ads, landing pages, and call centers.

  • Must-have: 3–6+ years in growth/performance marketing with hands-on paid media and budget management.
  • Standout: Healthcare experience across multiple locations or HIPAA-compliant marketing practices.
  • Standout: Owns end-to-end funnel optimization and rapid experimentation to scale winning campaigns.

Job Description

Responsibilities

  • Develop and execute multi-channel acquisition campaigns across Meta, Google, email, SMS, and landing pages.
  • Drive new patient acquisition and membership growth across EPIC Health, Exodus, and PATHS.
  • Launch campaigns quickly and iterate based on real-time performance data.
  • Build, manage, and continuously optimize end-to-end conversion funnels (ad → landing page → call center → booked appointment/subscription).
  • Identify drop-off points and implement strategies to improve conversion rates at every stage.
  • Partner with call center and operations teams to improve lead handling and conversion outcomes.
  • Own and track key growth metrics including: CPL; CPA; Conversion rates; Patient/member volume
  • Use data and analytics tools to generate insights and drive decision-making.
  • Build and maintain dashboards to monitor campaign performance and ROI.
  • Run continuous A/B tests on audiences, creative, messaging, and offers.