Growth Marketer

Southfield, MI (On-site)

$60K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end growth across EPIC Health brands, focusing on scalable acquisition, funnel optimization, and rapid experimentation.

  • Own multi-channel acquisition campaigns across paid media, partnerships, and referrals
  • Design and optimize marketing funnels from first touch to conversion
  • Build measurement dashboards and drive data-driven optimization

Job Description

Responsibilities

  • Drive patient and customer acquisition across multiple EPIC Health brands and service lines
  • Launch and optimize campaigns across paid media, referral, partnership, community, and local marketing channels
  • Build scalable acquisition strategies that increase volume while improving conversion efficiency
  • Build, manage, and optimize marketing funnels from first touch through conversion
  • Improve conversion rates and reduce acquisition costs through ongoing optimization
  • Develop landing pages, campaigns, workflows, and follow-up strategies that drive measurable growth
  • Test new marketing ideas, audiences, offers, messaging, and creative regularly
  • Conduct A/B testing across ads, landing pages, email, SMS, and conversion flows
  • Analyze campaign performance and optimize based on ROI, CPL, CPA, conversion rate, and retention metrics
  • Monitor and report on growth KPIs and campaign performance

Requirements

  • Bachelor’s degree in Marketing, Business, or related field required
  • 3+ years of experience in growth marketing, performance marketing, demand generation, or customer acquisition
  • Proven ability to drive measurable growth and acquisition results
  • Hands-on experience with Meta Ads and Google Ads
  • Paid acquisition and retargeting campaigns
  • CRM and marketing automation platforms (Go High Level or similar)
  • Google Analytics and performance reporting tools
  • Strong understanding of conversion optimization, customer journeys, and marketing funnels
  • Data-driven mindset with strong analytical and problem-solving skills
  • Experience with A/B testing and performance optimization

Preferred

  • Experience in healthcare, wellness, membership, or multi-location service businesses
  • Experience with local marketing and community-based acquisition strategies
  • Familiarity with call center conversion workflows and lead management systems

Benefits

  • Medical, dental, and vision insurance
  • 401(k) retirement plan
  • Paid Time Off and holidays
  • Professional development and training opportunities
  • Mission-driven, high-performance culture

Marketing Team

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