Responsibilities

• Own strategy, execution and performance across Paid Social and Programmatic, including Meta, TikTok, display, streaming/CTV and emerging platforms.
• Develop channel investment strategies focused on incremental customer acquisition and business growth, balancing scale, efficiency and experimentation.
• Remain hands-on within advertising platforms, personally building, launching, optimizing and troubleshooting campaigns alongside the Growth Specialist.
• Build a structured creative testing program across messaging, formats, creators, products, audiences and placements.
• Translate media and creative performance into actionable insights and briefs for Creative, Brand and cross-functional partners.
• Develop clear hypotheses and experimentation roadmaps to understand incrementality, channel contribution and opportunities to scale investment.
• Evaluate new platforms, targeting capabilities, campaign types and media opportunities and develop structured tests for promising growth opportunities.
• Partner with BI on measurement strategy, incrementality testing and interpretation of experimental results.
• Partner with Product Marketing, Lifecycle, App Growth and other teams to support launches and new customer experiences.
• Own platform and agency relationships and ensure StockX is taking advantage of relevant new products, capabilities and betas.

Requirements

• 4+ years of hands-on performance/growth marketing experience, ideally within ecommerce, marketplaces or consumer technology.
• Deep expertise in Meta with meaningful experience across TikTok and programmatic media.
• Proven experience managing and scaling significant paid media budgets.
• Strong understanding of incrementality, experimentation, attribution and the limitations of platform-reported performance.
• Demonstrated ability to connect media strategy to broader customer acquisition and business outcomes.
• Strong creative strategy instincts and experience using performance data to develop creative hypotheses and testing plans.
• Experience working directly with creative teams, creators or agencies to turn insights into actionable briefs.
• Strong analytical skills and comfort independently interrogating performance data.
• Experience evaluating and launching new channels or media products.
• Comfortable moving between strategy and execution — from developing an investment thesis to personally building the campaign required to test it.