Responsibilities

• Drive qualified organic traffic while optimizing the full customer journey, ensuring visitors follow appropriate conversion paths.
• Develop content strategies optimized for both traditional search engines and AI-powered discovery platforms.
• Create and optimize multiple engagement touchpoints that reduce friction while qualifying visitor intent.
• Manage lead routing and enrichment processes using marketing automation tools, ensuring sales teams receive qualified, contextualized opportunities.
• Research and adapt to evolving search behaviors, identifying opportunities to strengthen market presence.
• Collaborate with Product and Engineering teams to create authoritative technical content for our target audience.
• Build strategic relationships within relevant professional communities and industry forums.

Requirements

• 1+ years of experience in SEO/GEO, content marketing, or technical writing with a proven track record of driving measurable improvements in traffic, engagement, and conversions through data-driven optimization.
• Hands-on experience using AI tools like ChatGPT or Claude for content workflows, with knowledge of prompt engineering and AI-assisted content creation.
• Understanding of both traditional search optimization and emerging concepts around how AI systems interpret content — including structured data, entity relationships, and factors that influence information selection and synthesis.
• Analytical and experimental mindset, proficient with tools like GA4, Search Console, and SEO platforms to measure content performance across both traditional and AI-mediated discovery channels.
• Technically curious and able to quickly grasp ML/AI concepts, comfortable creating content about data pipelines, model training, and similar technical topics.
• Strong cross-functional collaborator, working effectively with Engineering, Sales, and Product teams to ensure technical accuracy while maintaining engaging, accessible content.
• Stays current with developments in AI and search technology, understanding their implications for content strategy and actively applying new insights.

Preferred

• Bonus: Active participation in technical communities, experience with B2B SaaS or developer marketing, familiarity with the AI/ML tools ecosystem, or background in creating multi-format technical content including documentation, tutorials, and interactive demos.

Benefits

• Strong in-person culture: 3–5 days/week in our newly launched North Beach loft office
• Flexible PTO to fully recharge
• 18 paid vacation days in the U.S. plus federal holidays
• Annual learning & development budget
• Comprehensive health, dental, and vision coverage
• Frequent travel opportunities across the U.S., London, and Europe
• Bi-annual company offsites, twice-weekly team lunches, and monthly socials