Own growth from funnel to product via rapid experiments, and build AI driven distribution for a doctor-network audience.

• Growth Loop and Scale: Own acquisition metrics end-to-end and discover a core growth loop scalable to 2,500 new customers per year with a 90 day payback.
• AI Powered Outreach and Tools: Build an AI outbound agent and use AI across prospecting, copy, and data analysis to drive demos and engagement.
• Channel Creation and Experimentation: Stand up referrals via an affiliate channel and run a rigorous experimentation cadence to learn fast and feed insights back into the next cycle.

Responsibilities

• Own acquisition metrics end-to-end: pipeline volume, time-to-close, CAC, payback period, and activation rates
• Discover and prove a core growth loop within your first 12–24 weeks — one with enough scale to acquire 2,500 new customers in a year at a 90-day payback period or less
• Design and launch a referral engine modeled on consumer-grade programs (think Robinhood) but tuned for tight-knit doctor networks where trust spreads fast
• Build and operate an AI-powered outbound agent that personalizes messaging from real customer signals and books demos autonomously
• Use AI tools natively across your workflow - from prospecting to copy generation to data analysis - and pioneer new AI-driven distribution strategies
• Stand up an affiliate channel so every practice consultant and IT firm in the country is sending doctors to Lassie
• Run a rigorous experimentation cadence — generate hypotheses, design tests, analyze results, and feed learnings back into the next round
• Get resourceful - if we need 1,000 personalized emails out tonight, you figure out how to make it happen
• Partner with engineering and product to instrument funnels, build internal tools, and ship growth features directly into the product

Requirements

• Early-stage startup experience
• At least one clear signal in your background that you were born to do growth - you paid for college doing marketing, you built a side project that went viral, you scaled a channel from zero to meaningful revenue, or something equally compelling
• Comfort with data: you understand statistical significance, can query a data warehouse yourself, and make decisions based on evidence, not intuition alone

Preferred

• Growth experience in B2B SaaS
• Software engineering skills - able to build and ship experiments yourself
• Strong copywriting ability and good judgment on messaging
• Ability to sell on a live demo call - if you can pitch effectively in person, you can create great marketing around it