Responsibilities

• Own the autonomous outbound engine across segments, including account selection and segmentation, messaging, channel mix, Sales handoff, and the metrics that define success
• Lead, coach, and grow the existing team, including hiring decisions and setting the bar for how the function operates as it scales
• Own the budget and channel investment decisions for the motion, and defend those tradeoffs with data
• Design and deploy AI-powered campaign workflows that scale personalization across the target account list, using relevant data and signals
• Execute integrated multi-channel campaigns across outbound email, direct mail, and digital, tailored to key personas and funnel stage, across different customer segments
• Run structured A/B tests, build a learning agenda, and translate results into strategic decisions
• Partner with Sales, RevOps, and Product Marketing leadership to align on account targeting, campaign strategy, and pipeline metrics

Requirements

• 5+ years of B2B demand gen or growth experience at a high-growth technology company, with a track record of setting strategy for a growth motion, not just running the campaigns inside one
• At least 2 years managing and developing a team, with specific examples of how you've grown people's skills and output
• Track record of owning budget or investment decisions for a growth function, and the tradeoffs that come with them
• Proven experience building AI-powered GTM workflows from scratch using tools like Clay or similar platforms to automate prospecting, personalize outreach at volume, or surface intent signals
• Comfortable building without a defined playbook, with a track record of standing up net-new motions and creating structure from ambiguity
• Deep fluency in segmentation, intent signal interpretation, and account prioritization, with a strong instinct for finding the right accounts at the right moment
• Proven track record of tight alignment with Sales and RevOps at the leadership level, treating pipeline as a shared metric rather than a handoff

Benefits

• Competitive health & dental insurance options, effective on your first day of employment
• Flexible PTO
• In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
• Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
• Annual stipend for professional development and continued learning
• High performers at 5 years receive a $5,000 bonus to use however you recharge best
• 401k benefit: employees are eligible to contribute starting day 1 of employment
• Dependent Care FSA
• Paid parental leave
• Fertility and adoption benefits via Carrot and Kindbody