Responsibilities

• Design and execute a multi-channel beta-to-launch funnel spanning founder outreach, community platforms, Product Hunt, and Hacker News, measuring conversion by channel.
• Run experiments to identify which growth loops compound, then reallocate effort based on what is converting rather than what is comfortable.
• Sequence and prioritize launch channels, deciding what runs in parallel, what runs in order, and how to pace rollout based on data.
• Build the first 90-day playbook: a working beta funnel converting into engaged testers, a clean community platform launch, and a repeatable growth process.
• Talk directly to users, do the unglamorous launch work yourself, and feed market feedback into product decisions as an active upstream stakeholder.
• Coordinate with a global branding and marketing team while owning campaign execution in the US market.

Requirements

• 3 or more years owning consumer product launches end-to-end at seed-to-Series-B startups, including positioning, waitlist and referral mechanics, and first-week retention loops.
• Proven ability to grow consumer products from zero awareness using push-distribution channels such as founder-led outreach, community seeding, and organic growth, without relying on paid acquisition.
• Track record designing, running, and measuring multi-channel funnels and reallocating resources based on data-driven performance.
• Experience as a zero-to-one hire or founding team member, setting your own priorities and building operational playbooks from scratch.
• Direct experience launching products on Product Hunt and Hacker News.
• Fluency in community-led and product-led growth (PLG) models and community platform seeding (Reddit, Discord, niche communities).
• Familiarity with referral and waitlist tooling (such as Viral Loops or Waitlist.co) and beta listing platforms.
• Familiarity with US consumer trust dynamics around products of international origin and strategies for addressing privacy and transparency concerns.
• Available to work hybrid three days per week in the San Francisco Bay Area.

Preferred

• Background in consumer AI or hardware-adjacent startups is a strong plus.
• Bilingual fluency in English and Mandarin is a plus.