Responsibilities

• Maps and optimizes every stage of the acquisition funnel from first click through in-studio conversion and repeat purchase. Diagnoses drop-offs, quantify friction, and prioritizes improvements that yield measurable conversion lift and revenue acceleration.
• Builds and maintains a dynamic conversion taxonomy segmented by journey stage, channel, creative, and audience. Use both attribution data and qualitative intent insights to surface where and why users fail to progress and design interventions that resolve those barriers.
• Leads a structured A/B and multivariate testing roadmap across landing pages, booking flows, offer constructs, and CRM triggers. Each test includes a clear hypothesis, success thresholds, and documented learnings to drive repeatable funnel optimization.
• Partners with Contact Center and Studio Operations to bridge digital acquisition and in-studio appointments, translating frontline feedback into funnel optimizations that improve consultation show rates and package conversion.
• Monitors funnel velocity, cost per progression, and marginal CAC to identify saturation points and diminishing returns. Implement budget reallocations based on conversion elasticity rather than top line spend efficiency, optimizing each channel to its highest marginal yield.
• Owns the strategy and performance of all paid and organic acquisition channels, including paid search, paid social, display, programmatic, and emerging platforms, as well as organic channels such as SEO, lifecycle touchpoints, and on-platform discovery. This role collaborates with Brand to convert demand into booked revenue.
• Develops tailored value propositions, messaging, and other strategies that resonate with each audience segment’s unique needs and motivations. These strategies may span paid media, partnerships, promotions, and localized activations, with a focus on testing, learning, and scaling what proves most effective over time.
• Analyzes performance across the full funnel to determine how channels should work together at various stages of market maturity, from pre-launch awareness through conversion and retention.
• Builds and maintains scalable, executive-ready dashboards that provide clear visibility into acquisition performance, studio-level trends, and overall portfolio health. Ensure metrics are accurate, actionable, and aligned to business goals, enabling data-driven decision-making across teams and leadership.
• Translates complex data and performance signals into clear, actionable insights, delivering concise recommendations and performance narratives to executive stakeholders. Proactively identify trends, risks, and opportunities and influence strategic decisions through compelling data storytelling.

Requirements

• Bachelor’s degree required, MBA or advanced degree preferred. Candidates with significant, demonstrated success leading growth strategies at scale considered in lieu of advanced education.
• Ability to work on-site from Removery’s global headquarters in Austin, TX at least 4 days per week.
• Minimum of 8 years of experience in growth and performance marketing including at least 3 years of leadership capacity
• Experience with local SEO and reputation management at scale.
• Proven history of scaling customer acquisition programs in a multi-location consumer services, healthcare, or retail environment.
• Deep hands-on experience with Google Ads, Meta Ads, and marketing analytics platforms (GA4, Looker, Tableau, or similar)
• Demonstrated ownership of large, complex paid media budgets ($12M+), with accountability for ROI, efficiency, and revenue impact across the full funnel.
• Expertise in resource allocation across channels and funnel stages, including portfolio-level channel-mix decisions, trade-offs, and prioritization.
• Strong command of budget rebalancing strategies informed by diminishing-returns analysis, marginal CAC, and performance saturation signals.
• Experience building and applying allocation frameworks tailored to market maturity, from pre-launch investment and testing to optimization and scale in mature markets or studios.

Preferred

• Experience in aesthetics, wellness, MedSpa, or multi-unit franchise/retail environments.

Benefits

• Comprehensive Medical, Dental, Vision, STD and LTD
• Company paid Life Insurance. Plus, the option to purchase more!
• Additional optional coverages such as Short and Long-term disability, Flexible Savings Accounts, etc.
• Paid Parental Leave based on tenure
• Eight (8) company paid holidays plus additional floating holidays
• Flexible Paid Time Off
• 8 hours of paid volunteer time per year
• 401(k) Program with generous company match
• Team Member Referral Bonus Program
• Employee Assistance Program – resources to help you manage work-life balance