Responsibilities

• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management.
• Build and scale ABM programs across priority accounts and segments, coordinating paid media with sales outreach, field marketing, executive engagement, events, and lifecycle programs.
• Partner with Sales and GTM leadership to align investment with account priorities, territories, pipeline goals, and product or solution plays.
• Optimize performance across the enterprise funnel, from account engagement and qualified demand through opportunities, pipeline, and revenue, with clear attribution and incrementality frameworks.
• Develop audience and messaging strategies for buying committees, industries, company sizes, use cases, and stages of the enterprise purchase journey.
• Create a closed-loop operating rhythm with Sales and Marketing Operations that turns account-level signals, pipeline quality, and win/loss feedback into channel decisions.
• Design experiments and scalable playbooks across markets while accounting for regional sales motions, localization needs, privacy constraints, and platform nuances.
• Build AI-enabled creative, targeting, reporting, and optimization workflows that increase speed and personalization while maintaining quality and control.
• You might thrive in this role if you have:

Requirements

• 10+ years of B2B growth, demand generation, or performance marketing experience, including meaningful ownership of enterprise programs.
• 6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
• A strong track record building and scaling enterprise ABM programs that generate measurable account engagement, qualified pipeline, and revenue.
• Experience partnering closely with Sales, GTM, field marketing, product marketing, and marketing operations to plan and execute integrated campaigns.
• Deep understanding of complex B2B buying journeys, buying committees, long sales cycles, account segmentation, and sales-assisted conversion.
• Experience connecting media and account signals across CRM, marketing automation, intent, attribution, and BI systems to guide investment decisions.
• Strong analytical and experimentation skills, including incrementality, attribution tradeoffs, pipeline measurement, and translating analysis into action.
• Experience scaling enterprise marketing across international markets with thoughtful localization and alignment to regional sales motions.
• Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.