Growth & Creative Rotational Program
New York City, NY (On-site)
Posted 10 days ago
Job Summary
Own and optimize influencer, media, and partnership initiatives while leading performance marketing, creative production, social engagement, analytics, and Allurial growth efforts across channels.
- Define and analyze campaigns across Book of the Month channels
- Coordinate influencer programs, media buys, and brand partnerships
- Oversee creative briefs and production workflows
Job Description
Responsibilities
- Influencer, Media, and Partnerships Management: Coordinate and analyze our monthly influencer program, media buying program and brand partnership opportunities. This includes sourcing & vetting new opportunities, and reviewing and approving content.
- Performance Marketing & Analytics: Build, proof and analyze campaigns across all Book of the Month channels, launch new channels as requested and complete ad hoc analysis.
- Creative Briefing and Production Management: Manage the creative workflow end-to-end including developing briefs for internal and external team members, setting up projects, assessing incoming creative requests, assigning tasks, and tracking dependencies and deliverables.
- Social Media: Lead community engagement across channels, reshare standout UGC and influencer content, own the social media editorial calendar, and present performance reports.
- Member Experience Analytics: Create, update, and report on LTV models and rejoins, execute and analyze price tests and price increases, and report on rejoin performance and propose offer and channel updates.
- Allurial Growth: Allurial is our Romantasy subscription business. Build, proof, and report on paid campaigns across channels, design and distribute surveys, manage posts across social channels, and coordinate the influencer program.
Requirements
- Strong work ethic; ability to learn quickly, exercising grit and perseverance when taking on new challenges, and applying feedback.
- Excellent time management and organizational skills
- High attention to detail and accuracy even in a dynamic and fast-paced environment.
- Strong prioritization skills that allow you to keep projects on track
- Creative intuition with the drive to constantly ideate, research, and pitch ideas for how to optimize performance and processes.
- Exceptional taste and a good sense for what types of content or aesthetic would work for Book of the Month acquisition.
- Ability to do math and conduct data analysis
- Excellent communication and interpersonal skills, with the ability to interface comfortably with people at all levels
- You’re interested in eCommerce, Direct to Consumer, and/or the book business.
Book of the Month
Our mission is to bring the best new fiction forward. Celebrating and championing emerging authors and the distinctively fresh work they are uniquely capable of writing. Providing our readers with books they might not have found elsewhere. Since our founding in 1926, we’ve chosen many unknown books that later became iconic works of American fiction.Want to join the club? We’re always looking to hire new teammates, so check out our job posting.
Salaries
Posted range
$70K/yr – $90K/yr
Taken straight from the job posting.
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