Responsibilities

• Partner with Commerce News & Deals editorial teams, newsletter and platform experts to identify opportunities that grow audience, engagement, and commerce revenue across each respective environment.
• Review performance across organic search, Google Discover, Apple News, social platforms, and other key audience channels and provide actionable analysis.
• Study search demand surrounding consumer trends, and identify opportunities around product launches, sales events, tentpoles, seasonal moments, trending products, brands, and celebrities.
• Own and create recurring analyses, dashboards, and reporting that help teams understand performance and make better decisions.
• Build and improve automated workflows using tools such as n8n, Google Apps Script, APIs, webhooks, Airtable, Google Sheets, and internal platforms.
• Automate recurring data collection, reporting, monitoring, and distribution processes. Maintain, document, and monitor reporting for quality assurance.
• Connect data across systems to improve visibility into audience, content, and affiliate performance.
• Develop and execute tests to better understand audience behavior, content formats, titles, page features, and other performance drivers.
• Conduct retrospectives around tentpoles, algorithm changes, audience shifts, and major initiatives.
• Evaluate the impact of Growth recommendations and use those learnings to improve future strategies and systems.

Requirements

• 3-5 years of experience in SEO, audience development, growth strategy, digital publishing, commerce, or a related field.
• Strong project management skills and the ability to independently move projects from idea through execution and measurement.
• Strong communication and presentation skills, with the ability to translate complex data into clear, compelling stories and actionable recommendations for a range of stakeholders.
• Experience building polished presentations in Google Slides is strongly preferred.
• Good understanding of SEO fundamentals, search intent, trending events, and generally how content is discovered across algorithmically driven platforms SERP behavior, content strategy, and audience acquisition.
• Strong analytical skills and experience working in Excel and/or Google Sheets with large datasets from multiple sources.
• Experience with SEO and audience tools such as Google Search Console, Google Analytics, Looker, Ahrefs, STAT, SEMrush, Screaming Frog, or similar platforms.
• Basic familiarity with workflow automation tools such as n8n, ChatGPT, Google Apps Scripts. Entry level knowledge of APIs, JSON, SQL, Python, JavaScript, and web crawling.
• Curiosity and enthusiasm for experimenting with new tools, analytical approaches, and ways of working.
• Experience with commerce publishing, affiliate marketing, Amazon Associates, Amazon Onsite Associates, Skimlinks, or retailer platforms is a plus.

Preferred

• Experience building polished presentations in Google Slides is strongly preferred.
• Experience with commerce publishing, affiliate marketing, Amazon Associates, Amazon Onsite Associates, Skimlinks, or retailer platforms is a plus.

Benefits

• In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.