Responsibilities

• Own and lead Nectar's growth strategy across user acquisition, activation, retention, referral, and revenue
• Develop and execute performance marketing strategies across paid social, search, influencer, affiliate, and emerging channels
• Manage growth budgets and optimize CAC, LTV, ROAS, conversion rates, and other key performance metrics
• Design and run rapid growth experiments across acquisition, onboarding, engagement, retention, and monetization
• Partner closely with product and engineering teams to identify and implement product-led growth opportunities
• Optimize user journeys, subscription funnels, pricing strategies, and premium feature adoption
• Build lifecycle marketing strategies across email, push notifications, CRM, and re-engagement campaigns
• Establish growth analytics frameworks and leverage data to uncover insights, prioritize opportunities, and measure impact
• Lead cross-functional growth initiatives and align stakeholders around company growth goals
• Help shape Nectar's long-term growth vision as we scale the platform and expand its market presence

Requirements

• 7+ years of experience in growth, performance marketing, product growth, or consumer app leadership roles
• Proven track record of scaling consumer products through a combination of paid acquisition, lifecycle marketing, and product-led growth
• Deep expertise in performance marketing, growth experimentation, conversion optimization, and growth analytics
• Strong understanding of subscription businesses, monetization models, and customer lifecycle management
• Experience partnering closely with product and engineering teams to drive growth outcomes
• Highly analytical and data-driven, with strong instincts for identifying and prioritizing growth opportunities
• Strong leadership and cross-functional collaboration skills with experience influencing teams across marketing, product, engineering, and creative
• Deep understanding of Gen Z audiences, internet culture, and consumer behavior
• Passionate about building products that create meaningful connection and cultural impact
• Experience working on social, community-driven, or dating apps is a major plus!