Responsibilities

• Campaign Strategy & Execution: Help define campaign scope, objectives, and target audience; build and deploy multi-channel campaigns (email, social, paid, web).
• Digital Strategy: Develop and implement comprehensive, multi-channel digital campaigns to drive brand growth to include paid ads, SEO, etc.
• Content Strategy: Help define the go-to market content strategy for our exhibits business, leveraging persona insights and current content best practices.
• Project Management: Coordinate with internal teams and external agencies to ensure timely execution.
• Performance Analysis: Track key performance indicators (KPIs), conduct A/B testing, and prepare reports to optimize ROI and improve future strategies.
• Budget Management: Determine and track campaign budgets, ensuring efficient allocation of resources.
• Quality Assurance: Oversee the creation of marketing assets (landing pages, emails) to ensure brand consistency.
• Social Community Management: Monitor our social channels for opportunities for conversation, reshares, and amplifying our core messages in partnership with the content team.

Requirements

• 3+ years of experience in events, exhibitions, marketing, or a related industry
• Bachelor’s degree in Marketing, Communications, or equivalent experience
• Proven experience in a growth or marketing campaign role with focus on lead generation and content strategy.
• Hands-on experience managing and optimizing digital ads, including paid LinkedIn, Google, SEO, etc.
• Strong project management skills with the ability to manage multiple priorities simultaneously while staying focused on results for the business.
• Excellent written and verbal communication skills.

Preferred

• Some experience with leveraging AI for content creation and campaign planning a plus but not required.
• Creative and innovative thinker
• Detail-oriented and highly organized
• Collaborative and team-focused
• Adaptable and comfortable in a fast-paced environment
• Proactive problem-solver

Benefits

• Remote Environment
• Full Benefits Package
• 401K Vesting Immediately
• Psychological Safety
• Diversity, Inclusivity and Belonging Culture
• Employee Led Resource Groups
• Spiro
• YOU Professional Development & Learning Programs
• Employee Events