Responsibilities

• Conduct a full acquisition audit across existing channels, funnels, messaging, and lead sources
• Review and refine ICPs, customer segmentation, and targeting strategy
• Build strategic recommendations by acquisition source/channel
• Identify quick wins and practical improvements with immediate business impact
• Evaluate outbound, inbound, paid, affiliate, referral, and partnership opportunities
• Analyze positioning, messaging, and conversion bottlenecks
• Advise on scalable GTM and growth strategies for the US market
• Help prioritize high-ROI acquisition initiatives
• Share best practices from home security, home services, lead generation, and performance marketing industries

Requirements

• Experience scaling acquisition or growth for US-market B2C or home service companies
• Strong understanding of customer acquisition funnels and performance marketing
• Background in home security, home improvement, home services, lead generation, or adjacent industries is highly preferred
• Experience with growth audits, GTM strategy, ICP development, and channel optimization
• Ability to combine strategic thinking with actionable execution recommendations
• Experience working with fast-growing startups or growth-stage companies

Preferred

• Experience with companies or ecosystems similar to ADT Inc., Vivint, Alarm.com, SimpliSafe, Ring LLC, Frontpoint Security Solutions, Brinks Home, or similar home protection / smart security / lead generation businesses.