Group Product Director, Professional Promotion Marketing, Talvey at Johnson & Johnson Innovative Medicine | Horsham, PA

Johnson & Johnson Innovative Medicine

Group Product Director, Professional Promotion Marketing, Talvey

Horsham, PA (Hybrid)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Lead a TALVEY professional marketing program with cross-functional strategy, launches, and agency management in US field-facing marketing.

Own development and execution of short- and long-term TALVEY marketing strategies.
Must-have: Minimum 10 years in business, with 5+ years pharma marketing and leadership.
Standout: Manage agencies and cross-functional partners across Global, US Medical Affairs, Sales, and franchise teams.

Job Description

Responsibilities

Lead development of short- and long-term professional marketing strategies and tactics for TALVEY®. Set clear strategy to optimize execution.
Secure success of upcoming launches.
Lead, partner, share insights with business partners to ensure strong collaboration and ideation to develop and execute assets based on key insights.
Manage professional agency of record and other specialty agencies to implement HCP tactics and training.
Lead media and digital strategy and asset creation for HCP audience, inclusive of launching core JET/DEP assets.
Develop medical education content (unbranded and branded) to shape market and customer sentiment
Manage budget, including all aspects of agency and media spend.
Partner with market research, competitive intelligence, and analytics to deepen key insights for the brand, market & current/future indications.
Play a meaningful role partnering with cross functional partners including Global, US Medical Affairs, Commercial Excellence, Sales Leadership, Finance, Oncology Franchise marketing and agency partners to develop professional marketing plans and tactics for the U.S. business.
Coordinate promotional activities with sales leadership and deliver strategic content for field meetings.
Partner with Sales Training on product training requirements and execution to the field.
Supports franchise team cross-functional initiatives, including but not limited to agile marketing.
Partner with legal, medical, regulatory & HCC to support team in approval of marketing materials.
Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of direct reports.
Develop, retain, and motivate direct reports.

Requirements

A minimum of a BA/BS required; MBA preferred.
Minimum 10 years business experience is required (e.g., Sales, Marketing, Management, etc.) of which 5 years demonstrated Pharma marketing success and proven performance.
Demonstrated in-line marketing experience and success is required.
Oncology experience preferred.
Demonstrated people management experience is required.
Sales and/or Sales leadership experience is preferred.
Must demonstrate excellent leadership skills with the ability to work effectively in a matrix and unstructured environment.
Demonstrated ability to think strategically and challenge the status quo.
Strong verbal, written and executive communication skills are required along with demonstrated presentation skills.
Up to 25% travel (predominantly US with limited OUS travel)

Johnson & Johnson Innovative Medicine

At Johnson & Johnson Innovative Medicine, we innovate with purpose, to lead where medicine is going. The experiences of patients around the world inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science with compassion, we confidently address the most complex diseases of our time and develop the potential medicines of tomorrow. We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way. https://bit.ly/3reuMvK

37K employees (745 in marketing)

innovativemedicine.jnj.com