Group Director, Strategy (Entertainment)

Los Angeles, CA (On-site)

$180K/yr – $200K/yrDirector/Executive10+ years expFull time

Posted 6 days ago

Job Summary

Own critical client-facing strategy work by translating business goals into clear, executable plans and leading the team to deliver insight-driven, best-in-class outcomes.

Shaping strategic direction through strong client relationships and proactive issue spotting
Guiding research-driven insights into consumer-brand connections
Collaborating across analytics, planning, and partnerships to unlock growth

Job Description

Responsibilities

Translate the client’s business goals into communications jobs that provide the team(s) with clear direction on the task they need to achieve
Maintain excellent client relationships & truly understanding the clients' key business and challenges
Ensure the teams deliver best in class work as standard
Proactively identify strategic issues before they potentially become real client problems, demonstrating strong analytical & strategic skills to help solve those problems
Provide and/or guide strategic input for all plans, internally & externally
Bring fresh thinking & inspiration into the Strategic Process, actively demonstrating how non-‘media’ inspiration can provide a springboard to better Strategic thinking
Drive the development & usage of the Cultural Analytical Process/Tools to help teams find new insights that unlock growth
Work with the Strategy Directors to deliver executable, relevant, on brand platforms with the potential for fame/award entry
Train, guide & assist the Strategy & Client teams in development and packaging of ideas
Use qualitative & and quantitative research to develop applicable insights into the consumer connection with the brand

Requirements

Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape
Excellent written and verbal communication skills, is an experienced presenter and storyteller
An interest in healthcare and learning more about patient and doctor experience, and how communications can augment their journeys to care.
Experience working in/collaborating with a media planning team (either internally or in a partner agency)
Experience in managing and developing junior strategy talent

Preferred

Preferably 10+ years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
Knowledge of key media tools such as MRI/Simmons (survey dashboards), comfort in resources such as Mintel, WARC

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975

New York, New York, USA

3.2K employees (1,113 in marketing)

www.initiative.com