Group Director, Paid Search

New York City, NY (Hybrid)

$130K/yr – $200K/yrDirector/Executive10+ years expFull time

Posted 6 days ago

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Job Summary

Own the paid search program across healthcare accounts, leading strategy, activation, and performance storytelling while scaling best practices and cross-functional collaboration.

  • Own KPI definitions, testing roadmaps, and measurement frameworks.
  • Lead and develop the paid search team and governance standards.

Job Description

Responsibilities

  • Serve as the senior Paid Search lead across assigned accounts, owning channel strategy, investment approach, testing roadmaps, and performance outcomes
  • Translate brand objectives into actionable paid search strategies aligned to broader omnichannel journeys across HCP and DTC audiences
  • Guide clients through recommendations, measurement frameworks, optimization decisions, and performance storytelling
  • Ensure all campaigns meet healthcare compliance standards in partnership with cross-functional teams
  • Establish best practices for paid search activation, including pacing, optimization, QA, and reporting
  • Partner with analytics and strategy teams to define KPIs, measurement approaches, and learning agendas
  • Identify performance drivers and optimization opportunities, adjusting plans to deliver strong results
  • Lead, mentor, and develop a high-performing Paid Search team, building capability and bench strength
  • Create scalable processes and playbooks specific to paid search, including governance models and quality standards
  • Drive strong collaboration across RC Media, ensuring paid search is effectively integrated with strategy, analytics, planning, and creative

Requirements

  • 10+ years of experience in performance media within an agency environment, with deep specialization in paid search
  • Experience supporting pharma, biotech, or life sciences clients, with a strong understanding of regulatory considerations
  • Expertise in paid search strategy and activation across major platforms
  • Ability to connect paid search to broader omnichannel strategies
  • Proven leadership experience managing and developing teams
  • Strong client presence with the ability to influence and communicate with senior stakeholders
  • Analytical mindset with the ability to translate data into actionable insights
  • Experience working cross-functionally with strategy, analytics, and creative teams
  • Strong organizational skills and ability to operate in a fast-paced, evolving environment

Benefits

  • Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com .
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Real Chemistry

3.2 Glassdoor

Real Chemistry drives the commercial success of healthcare companies by creating AI-powered, idea-driven healthcare experiences with the customer at the center. Over 2,000 experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be.

Founded in 2001
New York, New York, USA
2.5K employees (648 in marketing)
44% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
53.9K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
27.3%
Direct
53.5%
Referral
5.9%
Social
12.5%
Paid
0.7%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
461 (18% of company)
Median Career Experience
14 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
24

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