Responsibilities

• Craft the story and credentials of our Communications Strategy discipline. This includes approaches and outputs that drive consistency within the discipline and align the organization, and our clients, with what best in class Communications Strategy can deliver.
• Bring the consumer's world to life for Strategy, Creative and Media teams through an understanding of how they live; their behaviors with respect to content, connections, and media; influences; life-stage insights; attitudes and motivations.
• Understand consumer’s receptivity to marketing communications, using qualitative and cultural mining, plus the insightful synthesis of quantitative research.
• Learn the client’s business and develop communications strategies to unlock full business potential, while providing thought leadership and perspective on how new technologies and cultural shifts can impact the client's business.
• Leverage the creative idea and translate it into brand stories that are native to the media channels and the audiences we are connecting with in those channels.
• Craft briefs that inspire new media moments that give our clients an edge against fleeting attention spans. Push the definition of media moment to include non-conventional forms of media, inclusive of paid, earned and owned channels.
• Present and defend strategies to clients, showing them how the approach we’re taking will get results and make the most of the creative work.
• Contribute to new business development and crafting the pitch narrative so that the brand strategy pulls through into the creative and media work.
• Cultivate a strong strategic culture within the department, encouraging collaboration and knowledge sharing.

Requirements

• Min 10 years of agency experience, with a strong background in Digital and Social.
• Regular in-office presence with a minimum of three days per week.

Preferred

• Strong experience and knowledge of the Sports, Music and Gaming landscape.
• Daily connectivity to culture, from frequent use of social media to a culturally observant mindset as you are out and about in the world.

Benefits

• An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better.
• We wake up every day to build First & Only brands in an inclusive environment where everyone matters, with generous benefits, plenty of time off, and opportunities for growth.